OLA began conducting investment advisory business in May 2014 and is principally owned by Brad D.
Jacobson.
OLA offers a variety of advisory services, which include financial planning, investment consulting and
investment portfolio management services. Prior to OLA rendering any of the foregoing advisory
services, clients are required to enter into one or more written agreements with OLA setting forth the
relevant terms and conditions of the advisory relationship (the "Advisory Agreement"). As of December
31, 2023, OLA had $693,878,841 of assets under management, $587,225,139 of which was managed
on a discretionary basis and $106,653,702 of which was managed on a non-discretionary basis.
While this brochure generally describes the business of OLA, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm's officers, partners, directors (or other
persons occupying a similar status or performing similar functions), employees or any other person
who provides investment advice on OLA's behalf and is subject to the Firm's supervision or control.
Financial Planning and Consulting Services
OLA offers clients a broad range of financial planning and consulting services, which may include any
or all of the following functions:
•Business Planning
•Cash Flow Forecasting
•Trust and Estate Planning
•Financial Reporting
•Investment Consulting
•Insurance Planning
•Retirement Planning
•Risk Management
•Charitable Giving
•Distribution Planning
•College Funding
•Manager Due Diligence
In performing these services, OLA is not required to verify any information received from the client or
from the client's other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information. OLA may recommend clients engage the Firm for additional related services,
its Supervised Persons in their individual capacities as insurance agents or registered representatives
of a broker-dealer and/or other professionals to implement its recommendations. Clients are advised
that a conflict of interest exists if clients engage OLA or its affiliates to provide additional services for
compensation. Clients retain absolute discretion over all decisions regarding implementation and are
under no obligation to act upon any of the recommendations made by OLA under a financial planning
or consulting engagement. Clients are advised that it remains their responsibility to promptly notify the
Firm of any change in their financial situation or investment objectives for the purpose of reviewing,
evaluating or revising OLA's recommendations and/or services.
Investment Management Services
OLA manages client investment portfolios on a discretionary basis. Depending upon the strategy, OLA
primarily allocates client assets among various debt and equity securities, fixed income securities,
and/or exchange-traded funds ("ETFs") in accordance with their stated investment objectives.
Where appropriate, the Firm may also provide advice about any type of legacy position or other
investment held in client portfolios. Clients may engage OLA to manage and/or advise on certain
investment products that are not maintained at their primary custodian, such as variable life insurance
and annuity contracts and assets held in employer sponsored retirement plans and qualified tuition
plans (i.e., 529 plans). In these situations, OLA directs or recommends the allocation of client assets
4
among the various investment options available with the product. These assets are generally
maintained at the underwriting insurance company or the custodian designated by the product's
provider.
As part of our portfolio management services, we may use one or more sub-advisers to manage a
portion of your account on a discretionary basis. The sub-adviser(s) may use one or more of their
model portfolios to manage your account. We will regularly monitor the performance of your accounts
managed by sub-adviser(s), and may hire and fire any sub-adviser without your prior approval. We
may pay a portion of our advisory fee to the sub-adviser(s) we use; however, you will not pay our firm a
higher advisory fee as a result of any sub-advisory relationships.
OLA tailors its advisory services to meet the needs of its individual clients and seeks to ensure, on a
continuous basis, that client portfolios are managed in a manner consistent with those needs and
objectives. OLA consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors
relevant to the management of
their portfolios. Clients are advised to promptly notify OLA if there are changes in their financial
situation or if they wish to place any limitations on the management of their portfolios. Clients may
impose reasonable restrictions or mandates on the management of their accounts if OLA determines,
in its sole discretion, the conditions would not materially impact the performance of a management
strategy or prove overly burdensome to the Firm's management efforts.
OLA utilizes various investment approaches including; Core Equity Strategy, Select Equity, Small/Mid
Cap Equity, Small Cap Equity, and Buffered Dividend Income. See the section titled, Methods of
Analysis, Investment Strategies and Risk of Loss for more informtion.
Wrap Fee Program
In order to provide clients with a greater level of fee transparency, the Firm's investment advisory
services do not include securities brokerage services as the Firm does not serve as the sponsor or
manager to a wrap fee program (i.e., an arrangement where brokerage commissions and transaction
costs are absorbed by the Firm).
Private Investment Funds
OLA provides investment advise to private funds. OLA collects a fee for advising private funds but
does not serve as the general partner nor collect a performance fee. The investment objective, terms
and restrictions of each Private Fund Series are set forth in each applicable offering document, along
with the associated organizational documents and/or subscription agreements, as the case may be
(each and collectively, the "Governing Documents"). Such funds are available for investment only by
institutional investors and other sophisticated, high-net-worth investors, who meet the eligibility
requirements of the applicable fund set forth in its Governing Documents. Each such fund is exempt
from registration as an investment company under the U.S. Investment Company Act, as amended
(the "Investment Company Act"), under Section 3(c)(1) or 3(c)(7) thereof.
OLA is an investment manager to one or more private funds within Carapace Fund, LLC a Delaware
multi-series LLC. Carapace Financial Advisors, LLC is an affiliate of OLA and Manager to the fund.
When OLA acts as Manager to a Carapace Fund, specific information regarding their management
fees can be found in the applicable private offering documents. When OLA recommends its clients to
invest in the private fund (Carapace Fund, LLC a Delaware multi-series LLC) for which it serves as
investment manager, clients who are investors in the private fund are not charged OLA's portion of the
private fund's fees. OLA does collect its typical advisory fee for those clients the same as when those
clients are invested in other funds not affiliated with OLA.
5
Investments in the Carapace Funds present a conflict of interest as OLA is an affiliate to the general
partner Carapace Financial Advisors, LLC.
Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
•Meet a professional standard of care when making investment recommendations (give prudent
advice);
•Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
•Avoid misleading statements about conflicts of interest, fees, and investments;
•Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
•Charge no more than is reasonable for our services; and
•Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.