Overview
Description of Advisory Firm
Fifth Avenue Family Office LLC headquartered in Naples, Florida. Fifth Avenue Family Office is
registered as an investment adviser with the SEC.
In 2006 Fifth Avenue Advisors was formed and on 10/22/2018 changed our name to Fifth Avenue
Family Office to better reflect our services. The firm is owned by Gary B. Price Jr. and Timothy J.
Cartwright.
Advisory Services Offered
Fifth Avenue Family Office offers investment supervisory services to individuals, families, trusts,
estates, and charitable organizations as a Multi-Family Office. We tailor an investment strategy
to your specific needs and risk profile and provide a wide array of Multi-Family Office services
consulting and advising across a client’s entire net-worth. We are not affiliated with any
broker/dealer and do not sell any investment products. We seek suitable investments for your
specific situation.
Selection of Other Managers
Fifth Avenue Family Office may recommend to Clients that all or a portion of their portfolio be
implemented by utilizing one or more third party managers. Our firm may contract directly with
an investment manager (sub-advisor) or access a manager through an investment management
platform at the Client’s designated custodian or independent investment management
platforms. When selecting a third-party manager, we will evaluate whether the manager has
sufficient qualifications and experience in implementing the investment strategies being
recommended.
Our services in relation to the third-party manager programs generally will include assisting you
in choosing investment objectives and appropriate managers, setting restrictions or limitations
on the management of the account, explaining portfolio strategies and transactions and
answering any of your questions. We will monitor such other investment
manager’s performance
with respect to their management of your assets.
Investment Supervisory Services
We offer Investment Supervisory Services by analyzing and supervising your investments, and
more specifically, tracking and helping you manage your net-worth beyond your marketable
securities. We provide specific advice on asset allocation and risk management, selection of
investment managers and funds, and coordination of your professional advisors.
Fiduciary Disclosure for Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest
ahead of yours.
Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Regulatory Assets Under Management (“RAUM”)
As of 12/31/2023 we advise on approximately $633,393,801 of Regulatory Assets. Of which,
approximately $129,166,761 is discretionary and approximately $504,227,040 is non-
discretionary.