A. Description of the Advisory Firm LPFG, LLC d.b.a. Landing Point Financial Group (“Landing Point” or the “Firm”) is a limited liability company organized in the State of Ohio. Landing Point is an investment advisory firm registered with the United States Securities and Exchange Commission (“SEC”). The Firm has operated as an independent investment adviser since 2021 and is wholly owned by Joe Flinner. B. Types of Advisory Services Landing Point provides personalized financial planning and discretionary investment advisory services to individuals, high net worth individuals, charitable organizations, and small businesses. Financial Planning and Consulting Services Landing Point offers personal comprehensive financial planning services to set forth goals, objectives, and implementation strategies for the client over the long-term. Depending upon individual client requirements, the comprehensive financial plan will include recommendations for retirement planning, educational planning, estate planning, cash flow planning, tax planning, and insurance needs and analysis. Landing Point prepares and provides the financial planning client with a comprehensive financial plan and performs quarterly, semi-annual, or annual reviews of the plan with the client, dependent on the client’s needs in accordance with the financial planning agreement. Clients should notify us promptly anytime there is a change in their financial situation, goals, objectives, or needs and/or if there is any change to the financial information initially provided to us. Clients are under no obligation to implement any of the recommendations provided in their written financial plan. However, should a client decide to proceed with the implementation of the investment recommendations then the client can either have Landing Point implement those recommendations or utilize the services of any investment adviser or broker-dealer of their choice. Landing Point cannot provide any guarantees or promises that a client’s financial goals and objectives will be met. Investment Management Services Landing Point offers investment management services on a discretionary basis. All investment advice provided is customized to each client’s investment objectives and financial needs. The information provided by the client, together with any other information relating to the client’s overall financial circumstances, will be used by Landing Point to determine the appropriate portfolio asset allocation and investment strategy for the client. Financial planning services also are provided, depending on the needs of the client. The securities utilized by Landing Point for investment in client accounts mainly consist of registered mutual funds and exchange traded funds (ETFs), but we may also invest in equity securities, corporate bonds, REITS, fixed and variable annuities, insurance products, and private investment vehicles, among others, if we determine such investments fit within a client’s objectives and are in the best interest of our clients. Landing Point may further recommend to clients that all or a portion of their investment portfolio be managed on a discretionary basis by one or more unaffiliated money managers or investment platforms (“External Managers”). The client may be required to enter into a separate agreement with the External Manager(s), which will set forth the terms and conditions of the client’s engagement of the External Manager. Landing Point generally renders services to the client relative to the discretionary selection of External Managers. Landing Point also assists in establishing the client’s investment objectives for the assets managed by External Managers, monitors and reviews the account performance and defines any restrictions on the account.

The investment management fees charged by the designated External Managers, together with the fees charged by the corresponding designated broker-dealer/custodian of the client’s assets, are exclusive of, and in addition to, the annual advisory fee charged by Landing Point. Plan Participant Account Management We use a third party platform to facilitate management of held away assets such as defined contribution plan participant accounts, with discretion. The platform allows us to avoid being considered to have custody of client funds since we do not have direct access to client log-in credentials to affect trades. We are not affiliated with the platform in any way and receive no compensation from them for using their platform. A link will be provided to the client allowing them to connect an account(s) to the platform. Once client account(s) is connected to the platform, we will review the current account allocations. When deemed necessary, we will rebalance the account considering client investment goals and risk tolerance, and any change in allocations will consider current economic and market trends. The goal is to improve account performance over time, minimize loss during difficult markets, and manage internal fees that harm account performance. Client account(s) will be reviewed at least quarterly and allocation changes will be made as deemed necessary. Fee-Based Insurance Products We use a third party platform for clients with a current or future need for insurance products in their investment portfolio. Through our platform membership, we are provided with analyses of current methodology for evaluating client insurance needs, educating and acting as a resource to members regarding insurance products generally and specific insurance products owned by their clients or that their clients are considering purchasing, and providing members access to and product marketing support regarding fee-based products that insurers have agreed to offer to clients through the platform. ERISA Disclosure for Retirement Accounts When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are a fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. C. Client-Tailored Advisory Services Landing Point will tailor a program for each individual client. This will include an interview session to get to know the client’s specific needs and requirements as well as a plan that may be executed by Landing Point on behalf of the client. Clients may impose reasonable restrictions on the management of their accounts if Landing Point determines, in its sole discretion, that the conditions would not materially impact the performance of a management strategy or prove overly burdensome for Landing Point’s management efforts. D. Wrap Fee Program Landing Point acts as portfolio manager for and sponsor of a wrap fee program, which is an investment program where the client pays one stated fee that includes management fees and securities execution costs. However, this brochure describes Landing Point’s non-wrap fee financial planning and consulting services; clients utilizing Landing Point’s investment management services should see the separate Wrap Brochure. Fees paid under the wrap fee program will be given to Landing Point as a management fee. E. Assets Under Management As of December 31, 2023, Landing Point has a total of $230,110,476 of assets under management, all of which were managed on a discretionary basis.