Osaic Advisory Services, LLC also doing business as Osaic Advisors (“OAS”, “we”, “us”, “our” or “the Firm”) is
registered as an investment adviser with the Securities and Exchange Commission (“SEC”). SEC File No. 801-
80075, in order to offer investment advisory products and services to its advisory clients. Triad Advisors, LLC, OAS’s
broker-dealer affiliate, is registered with the SEC as a broker-dealer engaged in the offer and sale of securities
products and is a member of the Financial Industry Regulatory Authority (“FINRA”). Advisory products and services
are offered through certain Financial Advisers (“FAs”) who have registered as Investment Adviser Representatives
(“Advisory Representative”). Registration does not imply a certain level of skill or training. OAS is a wholly-owned
subsidiary of Osaic Holdings, Inc., which is owned primarily by a consortium of investors through RCP Artemis Co-
Invest, L.P., an investment fund affiliated with Reverence Capital Partners LLC. The consortium of investors
includes, RCP Genpar Holdco LLC, RCP Genpar L.P., RCP Opp Fund II GP, L.P., and The Berliniski Family 2006
Trust.
Triad Advisors, LLC the broker-dealer, will henceforth be referred to as “Triad Advisors”. The Firm is a limited liability
company organized under the laws of the State of Florida on April 15, 2014.
We have been an SEC Registered Investment Adviser since 2014 and manage, as of December 31, 2023,
$4,805,677,605 of assets on a discretionary basis and $133,033,723 on a non-discretionary basis.
Each of our Advisory Representatives is permitted to offer all or any combination of the advisory programs described
below to our clients ("you” or “your”).
ADVISORY REPRESENTATIVE MANAGED ACCOUNT PROGRAMS: ALLY AND COUNSEL
The Ally and Counsel Programs provide comprehensive investment management of your assets through highly
customized and individualized investment strategies crafted to focus on your specific goals and objectives. We
provide the programs through accounts maintained through Fidelity Institutional Wealth Services (“Fidelity”) through
Fidelity Brokerage Services LLC and Schwab Advisor Services, a division of Charles Schwab & Co., Inc.
(“Schwab”).
The Ally and Counsel Programs are programs where the Advisory Representative is the portfolio manager.
Depending on the terms you enter into with us in the Investment Advisory Agreement (“Agreement”), your Advisory
Representative will manage your account on either a discretionary or non-discretionary basis. We define
discretionary management as the ability to trade your account, without obtaining your prior consent, the securities
and amount of securities to be bought or sold, and the timing of the purchase or sale. It does not extend to the
withdrawal or transfer of your account funds. Non-discretionary management means that your Advisory
Representative does not have the ability to perform the aforementioned without your consent. Your Advisory
Representative has the option to allocate your portfolio amongst a mix of mutual funds, stocks, bonds, options,
exchange traded funds (“ETFs”), variable annuity (“VA”) sub-accounts, and other types of securities which are
based on your investment goals, objectives, and risk tolerance.
As described previously, the Advisory Representative’s services are tailored to your individual needs. Advisory
Representative assists you in connection with establishing and monitoring of your investment objectives, risk
tolerance, asset allocation goals and time horizon. Additionally, you can elect to place reasonable restrictions on
the types of investments to be held in the portfolio. Restrictions can include requiring your Advisory Representative
to avoid investing in certain industries, companies, securities, or types of securities. There is no additional charge
for applying these types of restrictions to your Ally or Counsel Programs. If you would like to impose reasonable
restrictions on the management of your Ally or Counsel Portfolio, or modify reasonable restrictions that you have
previously imposed, please contact your Advisory Representative .
Clients should expect that the performance of advisory accounts with restrictions will differ from, and may be lower
than, the performance of advisory accounts without restrictions. In addition, the account’s risk profile, sector weights
and other characteristics may differ from advisory accounts without restrictions. The Advisory Representatives and
the Firm do not assume responsibility for investment restrictions that are imposed by the client or any non-client
Osaic Advisory Services IA Brochure – 2024.1 4 Current as of March 28, 2024
individual or entity, including clients’ employers, or that are not communicated in writing to and accepted by the
Advisory Representative.
The services that OAS provides under some or all of these investment options may be available from other providers
for lesser fees. In addition, you may buy securities (e.g., mutual funds, exchange-traded funds, etc.) outside of our
investment programs without incurring fees through our program.
For further Counsel Program details, please see the Counsel Program Brochure. We provide this brochure to you
prior to or concurrent with your enrollment in the Counsel Program. Please read it thoroughly before investing.
THIRD-PARTY CONSULTING SERVICES PROGRAM: PARTNER
The Firm offers a wide range of Third-Party Programs designed to offer a wide range of asset classes and strategies
that you can invest through. You inform your Advisory Representative of the investment objectives, risk tolerance,
and investment time horizon, and any investment policies, guidelines, or reasonable restrictions applicable to the
assets you designate for investment through our advisory programs. Based on the information provided, the
Advisory Representative assists you in selecting one or more third-party advisory programs.
The Firm may provide additional consulting services in connection with particular programs. The consulting services
that Advisory Representatives provide in connection with a particular program are set forth in the agreement that
you sign with the Firm. These services may include assistance with the selection of portfolio managers, the selection
of investment strategies, and the allocation of assets among managers or strategies. The Firm and other managers
may have trading discretion over any client assets in these programs as provided in the investment advisory
agreement entered into with you. You will receive a disclosure brochure describing each portfolio manager selected.
Clients should read these disclosures carefully before deciding whether to invest through the program or select a
particular portfolio manager.
For further Partner Program details, please see the Partner Program Brochure. We provide this brochure to you
prior to or concurrent with your enrollment in the Partner Program. Please read it thoroughly before investing.
THIRD-PARTY ADVISORY SERVICES
The Firm can also offer you the services of various Third-Party Money Managers (“Third-Party Money Managers”
or “TPMMs”) for the provision of certain investment advisory programs including mutual fund wrap and separately
managed account programs. In doing so, we act in a “co-advisory” or, in certain circumstances, “promoter” capacity.
TPMMs typically maintain their own custodial relationships and do not leverage the custodial relationship OAS has
with Schwab or Fidelity except for certain TPMMs detailed below.
When acting in a co-advisory capacity, the Firm and the Third-Party Money Manager are jointly responsible for the
ongoing management of your account. In connection with this agreement, your Advisory Representative will provide
assistance in the selection and ongoing monitoring of a particular Third-Party Money Manager. Factors we consider
in the selection of a particular Third-Party Money Manager include, but are not limited to:
i. Our assessment of a particular Third-Party Money Manager;
ii. Your risk tolerance, goals, objectives and restrictions, as well as investment experience; and
iii. The assets you have available for investment.
The Firm’s role in these relationships is limited as one that monitors Third-Party Money Managers’ investment
strategies generally as part of its initial and annual diligence of Third-Party Money Managers. In this case, the Firm
does not exercise discretion in selecting, holding or selling portfolio investments.
Third-Party Money Managers have differing minimum account requirements and a variety of fee ranges. Each
manager’s advisory services, fees and expenses, program termination and other information are set forth in their
disclosure brochures, client agreements, account opening documents and applicable fund prospectuses. The fees
charged by Third-Party Money Managers who offer their programs directly to you may be more or less than the
combined fees charged by the Third-Party Money Manager and us for our participation in the investment programs.
Your Advisory Representative will assist you in opening an account and, when doing so, you will execute an
agreement directly with the selected TPMM. Most TPMMs assume limited discretionary authority over your account,
Osaic Advisory Services IA Brochure – 2024.1 5 Current as of March 28, 2024
meaning that the selected TPMM has the authority to purchase and sell securities in your account without contacting
you or your Advisory Representative first. Some TPMMs may allow you to impose restrictions on investing in
specified securities or types of securities. In addition to the advisory relationship that you will have with these Third-
Party Money Managers, you will also enter into an advisory relationship with us by signing our client agreement. If
you are interested in learning more about these services, please note that a complete description of the programs,
services, fees, payment structure and termination features are available via the applicable Third-Party Money
Manager’s disclosure brochures, investment advisory contracts, and account opening documents. You should know
that the services provided by us through the use of Third-Party Money Managers are under certain conditions
directly offered by them to you. Not all TPMMs are open to all Advisory Representatives, as some are available on
a limited basis, for the most part, as the result of transitions and our Firm’s growth.
Your Advisory Representative can also act purely in a promoter capacity when referring you to a TPMM. When
acting as a promoter for the TPMM program, the Firm and your Advisory Representative do not provide advisory
services in relation to the TPMM program. Instead, your Advisory Representative will assist you in selecting one or
more TPMM programs. The TPMM will be responsible for assessing the suitability of their investment
recommendations against your risk profile. Your Advisory Representative is compensated for referring you to the
TPMM program. This compensation generally takes the form of the TPMM sharing a percentage of the advisory fee
you pay to the TPMM. When we act as a promoter for a TPMM program, you will receive a written promoter
disclosure statement describing the nature of our relationship with the TPMM program, if any; the terms of our
compensation arrangement with the TPMM program, including a description of the compensation that we will
receive for referring you to the TPMM program. Please consult the applicable Third-Party Money Manager’s
agreement for further information.
The amount of compensation received by the Firm and your Advisory Representative from a particular TPMM could
be higher than the compensation received from another TPMM. This is because compensation structures vary by
product type as well as TPMM programs provided. This results in a conflict of interest because your Advisory
Representative has a financial incentive to recommend one TPMM over another in order to receive greater
compensation. There can be other suitable TPMM programs that are more or less costly. If you would like additional
information on costs of TPMM programs chosen for you, please discuss with your Advisory Representative.
Trading by Third-Party Money Managers sometimes trigger wash sale rule implications. A wash sale occurs when
a security is sold at a loss and then the same or substantially identical security is repurchased within a short time
period. The Third-Party Money Manager cannot necessarily manage accounts in a manner to avoid wash sale
implications. You are encouraged to consult with a tax advisor to discuss any tax implications involving your
portfolios in these and in all advisory programs.
Envestnet Asset Management, Inc.
The Firm has an agreement with Envestnet that allows its Advisory Representatives to offer Third-Party Money
Managers to clients through the Envestnet Private Wealth Management Program through the Firm’s custodial
relationship. The Private Wealth Management Program allows you to establish an account using Fund Strategist
Portfolios (“FSP”), Separately Managed Account Portfolios (“SMA”) and Unified Managed Account Portfolios
(“UMA”). Envestnet acts as the platform manager and provides overlay management of the investment models by
performing administrative services and trading services. The Firm and its Advisory Representative act in a co-
advisory capacity under this agreement. As a co-adviser, the Advisory Representative will assist you in determining
which Third-Party Money Managers are best suited for you, gather information from you about your financial
situation, investment objectives, and other information you need to open your account.
The fees you pay for will be designated in the agreement with Envestnet. You pay an annual account fee, payable
quarterly and calculated as a percentage of account assets under management for advisory services provided. Both
the Firm and your Advisory Representative take a portion of this fee.
The advisory fee you pay does not cover certain custodial fees that are charged to clients by the custodian. A
custodian can charge a minimum account fee. Clients are also charged for specific account services, when
applicable, such as ACAT transfers, electronic fund and wire transfer charges, and for other optional services
elected by Clients. Similarly, the Program Fee does not cover certain non-brokerage-related fees such as individual
retirement account (“IRA”) trustee or custodian fees and tax-qualified retirement plan account fees and annual and
termination fees for retirement accounts (such as IRAs).
Osaic Advisory Services IA Brochure – 2024.1 6 Current as of March 28, 2024
The Firm and your Advisory Representative utilize multiple broker-dealer custodians for brokerage and clearing
services. Refer to the section Item 12: Brokerage Practices for more details.
A complete description of the programs, services, fees, payment structure and termination features are available
via Envestnet’s Form ADV 2A and/or applicable wrap fee brochures, investment advisory contracts, and account
opening documents.
Ladenburg Thalmann Asset Management Inc.
The Firm has an agreement with Ladenburg Thalmann Asset Management Inc. (LTAM) that allows our Advisory
Representatives to offer the LTAM sponsored Investment Consultant Services (ICS) Program and the Ladenburg
Asset Management Program (LAMP) through the the Firm’s custodial relationship to clients. Through the ICS
program, the Firm’s Advisory Representatives assist the client in selecting one or more managers available through
the Program (“ICS Managers”), which may include LTAM, to provide discretionary management services for the
client’s account from those available through ICS. Through the LAMP Program, The Firm’s Advisory
Representatives gather information from the client regarding their investment
objectives, risk tolerance, investment
time horizon, and any investment policies, guidelines, or reasonable restrictions applicable to the assets. Based on
the information provided, the Advisory Representative assists the client in determining if there is an appropriate
LAMP solution for their investment needs and helps select an investment strategy for the client’s account from those
available through LAMP. A team of investment managers employed by LTAM (LAMP Managers) manage the
accounts in LAMP on a discretionary basis in accordance with the investment strategy that the client selects and
information provided by the clients on the Agreement.
LTAM is affiliated with the Firm. Refer to Item 10,
Other Financial Industry Activities and Affiliations, for additional
information.
A complete description of the programs, services, fees, payment structure and termination features are available
via LTAM’s Form ADV 2A and/or applicable wrap fee brochures, investment advisory contracts, and account
opening documents.
FINANCIAL PLANNING AND RELATED CONSULTING SERVICES
OAS offers financial planning services including, but not limited to, the following:
• Personal Financial Planning
• Insurance and Estate Planning
• Capital Need Analysis
• Tax & Cash Flow
• Retirement Planning
• Investment Analysis and Planning
• Education Planning
• Performance Reports
If you desire financial planning services you will enter into a Financial Planning and Consulting Agreement
(“Planning Agreement”) that describes the services to be provided and the fees for those services. You will receive
a written financial plan consistent with the type of planning service requested. You are under no obligation to act on
OAS’s recommendations. If you elect to act on any or all of the recommendations, you are under no obligation to
affect any transactions through OAS, the Advisory Representative or other associated person of OAS, or any
affiliate of OAS. Except for securities for which an affiliate of OAS serves as the exclusive underwriter, you have
the option to purchase investment products that OAS recommends through other investment advisers, brokers or
agents that are not affiliated with OAS. If a client chooses to use OAS or an affiliate to implement any
recommendations made in the financial plan, you will usually incur additional fees or costs in connection with the
implementation of the plan, as those activities are separate and distinct from the financial planning services.
Financial planning and consulting services are provided pursuant to a separate agreement for a fee agreed upon
in that agreement.
Osaic Advisory Services IA Brochure – 2024.1 7 Current as of March 28, 2024
RETIREMENT PLAN CONSULTING SERVICES
The Firm offers retirement consulting services to employee benefit plans (collectively, “Plans”) and their fiduciaries.
The services are designed to assist the plan sponsor (the “Company”) in meeting its management and fiduciary
obligations to the Plan under the Employee Retirement Income Security Act (“ERISA”). Retirement consulting
services are provided pursuant to a retirement plan consulting services agreement, and will consist of general or
specific advice, that includes services other than investment advisory services. Retirement plan consulting services
include one or more of the following:
1. Plan Setup: Your Advisory Representative will assist you with the initial setup of a new Plan on a record-
keeping platform.
2. Plan Conversion: Your Advisory Representative will assist you with converting a Plan from an existing
record-keeping platform to a new record-keeping platform.
3. Recommend and monitor investment options: Your Advisory Representative will assist you by
periodically reviewing (at least annually) the investment options of the Plan’s investment menu and, when
warranted, recommend possible change in investment option(s).
4. Plan Performance Review: Your Advisory Representative will assist you by conducting a periodic review
(at least annually) to assist you with determining whether the terms of the Plan and the design are
meeting your needs and those of the Plan’s participants.
5. Benchmarking of the platform, fees and services: Your Advisory Representative will assist you by
periodically reviewing and benchmarking the Plan’s fees, services and investments.
6. Plan Compliance Review: Your Advisory Representative will conduct a periodic review (at least
annually) of specific Plan items as determined by the Plan and advise the Plan whether it is operating in
accordance with Plan documents and applicable provisions of ERISA as it relates to the specific items.
7. Participant Education Services: Your Advisory Representative will coordinate and/or conduct periodic
investment, enrollment and/or retirement education meetings for Plan participants as determined by the
Plan.
8. Self-Directed Brokerage Account (“SDBA”) Education: Your Advisory Representative will, to the
extent directed by the Responsible Plan Fiduciary, conduct periodic employee investment education
meetings with respect to implementing trades through the SDBA.
There is opportunity for the Company to engage us to provide a review of executive benefits, for separate
compensation.
We will determine with the Company in advance the scope of services to be performed and the fees for all requested
services. Prior to engaging us to provide consulting services, the Company will be required to enter into a written
agreement with us setting forth the terms and conditions of the engagement, describing the scope of the services
to be provided, and the relevant fees and fee-paying arrangements. The services outlined above that we provide
are explained in more detail in the written agreement. We will also provide additional disclosures about our services
and fees, where required by ERISA.
When we perform the agreed upon services, we will not be required to verify the accuracy or consistency of any
information received from the Company.
We will serve in a non-discretionary ERISA fiduciary capacity with respect to some but not all of the services that
we provide which will be further explained in the written agreement we sign with the Company. The Company is
always free to seek independent advice about the appropriateness of any recommendations made by us.
The agreement we sign with the Company includes the disclosures required of Advisory Representative under
Section 408(b)(2) of ERISA, in particular, (i) the services to be provided by Advisory Representative, (ii) the extent
to which Advisory Representative is acting as a fiduciary, (iii) the compensation to be received by Advisory
Representative, and the manner of receipt of that compensation, and (iv) any fees payable on termination of the
agreement. Advisory Representative receives no indirect compensation in respect of the services provided pursuant
to the agreement. We retain a portion of the compensation described in the agreement for our services in connection
Osaic Advisory Services IA Brochure – 2024.1 8 Current as of March 28, 2024
with the agreement, the amount of which varies with our arrangement with each Advisory Representative. Pursuant
to the agreement, Advisory Representative neither provides recordkeeping services nor makes available any
designated investment alternative for the plan nor advises any investment contract, fund or entity in which the plan
has a direct equity investment, and no disclosures under Section 408(b)(2) are thus required to be provided in
respect of those matters.
The Firm may serve as a “fiduciary” as that term is defined in Section 3(38) of ERISA, also an affiliate such as
Ladenburg Thalmann or another third-party manager may also act as a 3(38) Investment Manager in our stead.
Our Fiduciary Acknowledgement
When the Firm and your financial professional provide “investment advice” within the meaning of Title 1 of the
Employee Retirement Income Security Act and/or the Internal Revenue Code (“Retirement Laws”) to you regarding
your retirement plan account or individual retirement account (“Retirement Account(s)”), we are fiduciaries under
the Retirement Laws with respect to such investment advice. The way we make money creates certain conflicts
with your interests, so we operate under a special rule that requires us to act in your best interest and not put our
interest ahead of yours. Under these requirements, when providing certain investment recommendations, we must:
• Meet a professional standard of care (give prudent advice);
• Not put our financial interests ahead of yours;
• Avoid misleading statements about our conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than what is reasonable for our services; and
• Give you basic information about our conflicts of interest.
Rollovers and Transfers from an Employer Sponsored Plan
We may provide (1) general information and education to you about the factors to consider when deciding whether
to move retirement assets to the Firm, or (2) a recommendation that you roll or transfer assets out of an employer
sponsored plan to the Firm. If we provide you with a recommendation to roll assets out of an employer plan, you
understand and agree that our analysis of the costs and services of your retirement plan, as compared to the costs
and services the Firm provides, depends on the information you provide to us (or in certain circumstances,
information we obtain from third parties about the plan (or similar types of plans)). You are responsible for updating
us promptly if your investment objectives, risk tolerance, and financial circumstances change.
Transfer of Individual Retirement Account (“IRA”) to IRA
If your financial professional makes a recommendation that you move assets from an IRA at another financial
institution to the Firm, he or she is required to consider, based on the information you provide, whether you will be
giving up certain investment-related benefits at the other financial institution, such as the effects of breakpoints or
rights of accumulation, and has determined that the recommendation is in your best interest because (1) greater
services and/or other benefits (including asset consolidation and holistic advice and planning) can be achieved with
the Firm IRA; and (2) the costs associated with the Firm IRA are justified by these services and benefits.
Limitations to our Acknowledgment of Fiduciary Status
This acknowledgment of status under the Retirement Laws does not create or expand any “fiduciary” relationship,
capacity or obligations of the Firm and your financial professional under any federal or state laws, other than the
Retirement Laws. There are many communications and recommendations that are not considered to be fiduciary
“investment advice” under the Retirement Laws (which are subject to change). For additional information please
refer to our Fiduciary Acknowledgement available a
t osaic.com/advisoryservices-disclosures.
Our Material Conflicts of Interest
Our material conflicts of interest are described in this brochure. Investment advisory, financial planning, or
retirement service recommendations as described above may pose a conflict between the interests of the Firm and
the interests of clients. For example, a recommendation to engage the Firm for investment advisory services or to
increase the level of investment assets with the Firm, including through rollovers or other transfers of retirement
plan accounts or IRAs, would pose a conflict, as it would increase the advisory fees paid to the Firm.
Osaic Advisory Services IA Brochure – 2024.1 9 Current as of March 28, 2024
You are not obligated to implement any recommendations made by the Firm or maintain an ongoing relationship
with the Firm. If a client elects to act on any of the recommendations made by the Firm, the client is under no
obligation to execute the transaction through the Firm. Certain of our Advisory Representatives, in addition to being
investment adviser representatives of the Firm, may also be registered representatives of Triad. We encourage you
to review the Triad Advisors, LLC Broker-Dealer Firm Brochure located at
www.triadadvisors.com/disclosures which
describes the material conflicts of interest associated with those brokerage services.
Advisory Services vs. Brokerage Services
In most cases, the total compensation that our Firm receives for providing investment advisory services is more
than it receives for providing brokerage services. Also, the advisory fees you would pay to us in an investment
advisory account do not decrease even where the level of investment trading activity in your advisory account is
low. Both our Firm and our individual Advisory Representatives typically make more money if you choose an
advisory account over a brokerage account with the Firm. Thus, we have a financial incentive to encourage you to
select an advisory account over a brokerage account with the Firm.
Rollovers and Account Type Changes
Regardless of the investments and services you select, the Firm will make more money if you roll over assets from
a retirement plan or IRA for which we do not provide services, to a retirement plan or IRA for which we do provide
services, whether the rollover is from (1) a plan to an IRA, (2) an IRA to an IRA, (3) a plan to another plan, or (4) an
IRA to a plan (as those terms are described above). As noted above, Advisory Representatives are typically
compensated in part based on the total advisory fee and commission revenues they generate for our Firm.
Therefore, both our Firm and Advisory Representatives have financial incentives to recommend plan and/or IRA
rollovers to plans and IRAs serviced by us. You are under no obligation, contractually or otherwise, to complete the
rollover. Furthermore, if you do complete the rollover, you are under no obligation to have the assets in an IRA
managed by us.
Some of Advisory Representatives are not licensed to provide brokerage services (i.e., through Triad or otherwise)
at all. Thus, our Firm and such Advisory Representatives often have additional incentives to recommend that clients
roll over or transfer (or otherwise convert) brokerage accounts held at other financial institutions (which may be
IRAs, retirement plan accounts or otherwise types of brokerage accounts) to advisory accounts with our Firm.
ALTERNATIVE INVESTMENTS AND CAIS
The Firm has contracted with CAIS Capital, LLC and Capital Integration Systems LLC (collectively “CAIS”) and has
granted Advisory Representatives access to the CAIS alternative investment platforms. CAIS and its affiliates
conduct the initial and on-going due diligence (investment and operational) on private equity and hedge fund
offerings available on their platform. The Firm relies on the due diligence provided by CAIS related to the offerings
available on the platform. Only Firm-approved alternative investment are available on the CAIS platform. Our
agreement with CAIS provides for a payment to us of up to 10 basis points (.10%) on the sale amount of alternative
investment products sold through the CAIS platform to our clients. CAIS also pays a fee to attend our Firm’s
conferences for our Advisory Representatives. Please note that with privately held alternatives valuations can lag
a month or more and are received from the issuers or offerings’ third-party administrator. The fee billing calculation
uses this data to calculate the Program Fee (as defined below in Item 5 Fees and Compensation). Please refer to