SimpliFi, Inc. ("SimpliFi" or the "Firm") is a San Diego, California-based investment advisory firm founded in 2010 (previously doing business as Sigdestad Financial under unaffiliated broker-dealers and registered investment advisers since 2005). SimpliFi is registered with the Securities and Exchange Commission ("SEC") as an investment adviser and is organized under the laws of the State of California as a corporation. SimpliFi offers customized investment management and financial planning services to individuals and high-net-worth individuals. Some of the investment instruments SimpliFi advises its clientele on include, among other things, mutual funds, exchange-traded funds ("ETFs"), stocks, and bonds. No minimum is required to open and maintain an investment advisory account with the Firm. SimpliFi periodically sends newsletters, e-mails, and other correspondence of general market and retirement-related information and items of interest to its clients and prospective clients on a complimentary basis. In addition, SimpliFi holds complimentary informational seminars for its clients and prospective clients geared toward retirement and investment needs. SimpliFi is 100% owned by Eric A. Sigdestad. Mr. Sigdestad also serves as SimpliFi's CEO. SimpliFi offers clients financial planning and investment management services described below. A client can engage SimpliFi for financial planning services and/or investment advisory services. Investment Advisory Services At the inception of our relationship, SimpliFi will conduct an initial interview with each client (either in person, by teleconference, or via a questionnaire) to determine the client's financial circumstances, goals, risk tolerance, and other relevant information. SimpliFi then uses this information to make investment recommendations based on the client's investment objectives. SimpliFi offers investment advisory services on a discretionary basis. This means that the client grants SimpliFi trading authority to buy, sell, and trade in stocks, bonds, mutual funds, index funds, ETFs, structured products and other securities and/or contracts relating to the same within the client's account. SimpliFi will monitor and measure investment results for the client, which will be further discussed with the client at periodic intervals (typically, not less than annually). Before engaging SimpliFi to provide investment advisory services, each client must enter into a written Investment Advisory Agreement with the Firm, which will describe the management fees to be charged and the terms and conditions under which SimpliFi will render its services. Upon execution of the Investment Advisory Agreement, SimpliFi will work with the client to establish or transfer investment accounts so that the Firm can manage the client's

portfolio. SimpliFi periodically will rebalance or adjust client accounts under its management. SimpliFi will continue to provide services until terminated by the client or SimpliFi in accordance with the provisions outlined within the agreement. Investment advice is based on the client's financial situation at the time the services are provided and is based on financial information disclosed by the client. If the client experiences any significant changes to his/her financial or personal circumstances, it is the client's responsibility to timely notify the Firm so that such information can be used in managing the client's portfolio. Clients should refer to SimpliFi's Investment Advisory Agreement for important additional information. SimpliFi will use its reasonable efforts to comply with any investment guidelines, including any reasonable restrictions on investing in certain securities or types of securities requested by the client. SimpliFi also provides discretionary asset management services for certain non-retirement custodial accounts such as UTMA/UGMA and 529 plan portfolios (referred to herein as "custodial accounts") investing solely in mutual funds held directly on a mutual fund sponsor's platform. SimpliFi will allocate the custodial account assets among the mutual funds available within the platform, taking into consideration the objectives of the client. These custodial accounts will only be rebalanced, if needed, once or twice per year, following limitations imposed by the mutual fund sponsor. Financial Planning Services SimpliFi's Financial Planning Services are designed to provide the client with an analysis of steps the client may wish to consider within their investment accounts and financial situation to help achieve the client's financial goals and objectives. To begin this process, SimpliFi generally will interview the client to gather the necessary information to assess the client's current financial situation. Based upon this initial interview, SimpliFi will request that the client provide SimpliFi with the necessary documentation to assess the client's current and anticipated investment positions and financial objectives. The client has the discretion to accept or reject SimpliFi's recommendations contained in the client's financial plan. SimpliFi will rely upon the information provided by the client. The client is responsible for providing updated, accurate, and complete information. All clients are urged to work with his/her attorney and tax advisor to implement the financial plan's recommendations. Assets Under Management SimpliFi manages client assets in discretionary accounts on a continuous and regular basis. As of December 31, 2023, the total amount of assets under our management was $240,182,982.00.