We are dedicated to providing individuals and other types of clients with a wide array of investment
advisory services. Our firm is a limited liability company formed in the State of Pennsylvania. Our
firm has been in business as an investment adviser since 2013 and is owned as follows:
• Thomas McInerney – 99%
• Carla Simon – 1%
We specialize in the following types of services: Comprehensive Portfolio Management, Investment
Management, Financial Planning & Consulting, Portfolio Monitoring and Pension Consulting. We offer
individualized investment advice to clients utilizing all of these services.
Each client has the opportunity to place reasonable restrictions on the types of investments to be held
in the portfolio. Restrictions on investments in certain securities or types of securities may not be
possible due to the level of difficulty this would entail in managing the account. Restrictions would
be limited to our Comprehensive Portfolio Management and Investment Management services. We
do not manage assets through our other services.
Description of the Types of Advisory Services We Offer
Comprehensive Portfolio Management:
The Asset Management component of our Comprehensive Portfolio Management service
encompasses continuous and regular account supervision. As part of our asset management service,
we generally create a portfolio, consisting of individual stocks or bonds, exchange traded funds
(“ETFs”), options, mutual funds and other public and private securities or investments. The client’s
individual investment strategy is tailored to their specific needs and may include some or all of the
previously mentioned securities. Each portfolio will be initially designed to meet a particular
investment goal, which we determine to be suitable to the client’s circumstances. Once the
appropriate portfolio has been determined, we review the portfolio at least quarterly and if
necessary, rebalance the portfolio based upon the client’s individual needs, stated goals and
objectives. Each client has the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio.
Additionally, as a part of our comprehensive offering we include providing financial
planning/financial consulting to clients. It is designed to assist clients in meeting their financial
goals through the use of financial investments. We conduct at least one, but sometimes more than
one meeting (in person if possible, otherwise via telephone conference) with clients in order to
understand their current financial situation, existing resources, financial goals, and tolerance for
risk. Based on what we learn, we propose an investment approach to the client. We may propose
an investment portfolio, consisting of exchange traded funds (“ETFs”), mutual funds, individual
stocks or bonds, or other securities. Upon the client’s agreement to the proposed investment plan,
we work with the client to establish or transfer investment accounts so that we can manage the
client’s portfolio. Once the relevant accounts are under our management, we review such
accounts on a regular basis and at least quarterly. We may periodically rebalance or adjust client
accounts under our management. If the client experiences any significant changes to his/her
financial or personal circumstances, the client must notify us so that we can consider such
information in managing the client’s investments.
We may utilize the sub-advisory services of a third party investment advisory firm or individual
advisor to aid in the implementation of an investment portfolio designed by our firm. Before
selecting a firm or individual, our firm will ensure that the chosen party is properly licensed or
registered.
Investment Management:
As part of our Investment Management service, a portfolio is created, consisting of individual
stocks, bonds, exchange traded funds (“ETFs”), options, mutual funds and other public and
private securities or investments. The client’s individual investment strategy is tailored to their
specific needs and may include some or all of the previously mentioned securities. Portfolios will
be designed to meet a particular investment goal, determined to be suitable to the client’s
circumstances. Once the appropriate portfolio has been determined,
portfolios are continuously
and regularly monitored, and if necessary, rebalanced based upon the client’s individual needs,
stated goals and objectives.
Financial Planning & Consulting:
We provide a variety of financial planning and consulting services to individuals, families and
other clients regarding the management of their financial resources based upon an analysis of
the client’s current situation, goals, and objectives. Generally, such financial planning services
will involve preparing a financial plan or rendering a financial consultation for clients based on
the client’s financial goals and objectives. This planning or consulting may encompass one or
more of the following areas: Investment Planning, Retirement Planning, Estate Planning,
Charitable Planning, Education Planning, Corporate and Personal Tax Planning, Cost Segregation
Study, Corporate Structure, Real Estate Analysis, Mortgage/Debt Analysis, Insurance Analysis,
Lines of Credit Evaluation, Business and Personal Financial Planning.
Our written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients. For
example, recommendations may be made that the clients begin or revise investment programs,
create or revise wills or trusts, obtain or revise insurance coverage, commence or alter
retirement savings, or establish education or charitable giving programs. It should also be noted
that we refer clients to an accountant, attorney or other specialist, as necessary for non-advisory
related services. For written financial planning engagements, we provide our clients with a
written summary of their financial situation, observations, and recommendations. For financial
consulting engagements, we usually do not provide our clients with a written summary of our
observations and recommendations as the process is less formal than our planning service. Plans
or consultations are typically completed within six (6) months of the client signing a contract
with us, assuming that all the information and documents we request from the client are provided
to us promptly. Implementation of the recommendations will be at the discretion of the client.
Pension Consulting:
We provide pension consulting services to employer plan sponsors on an ongoing basis.
Generally, such pension consulting services consist of assisting employer plan sponsors in
establishing, monitoring and reviewing their company's participant-directed retirement plan. As
the needs of the plan sponsor dictate, areas of advising could include: asset management,
investment options, plan structure and participant education.
All pension consulting services shall be in compliance with the applicable state law(s) regulating
pension consulting services. This applies to client accounts that are pension or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and we accept appointments to
provide our services to such accounts, we acknowledge that we are a fiduciary within the
meaning of Section 3(21) of ERISA (but only with respect to the provision of services described
in section 1 of the Pension Consulting Agreement).
Portfolio Monitoring:
Our Portfolio Monitoring Service provides for general asset allocation guidance within
parameters of a plan held with outside custodians. Our firm will evaluate the securities offered
and advise clients on suggested allocations based on their wholistic financial picture. This service
is solely consultative in nature and involves no on-going supervision, trading, or discretion with
respect to securities transactions. Clients are responsible for placing and executing their own
trades, either on their own or with another investment adviser. We provide non-continuous and
periodic outside account monitoring.
Participation in Wrap Fee Programs
Our firm does not participate in a wrap fee program.
Assets Under Management
As of December 31, 2023, we manage
1 $ 656,000,000 on a discretionary basis and $47,000,000 on a
non-discretionary basis for a total of $703,000,000 in Assets Under Management.