Description of our Advisory Firm
Barnes Pettey Financial Advisors, LLC (BPFA) is an SEC registered investment adviser based in Clarksdale,
Mississippi. We also maintain branch offices in Grenada and Oxford, Mississippi, and Memphis
Tennessee. We are organized as a limited liability company under the laws of the State of Mississippi
and we have been providing investment advisory services since 2007. Dudley M. Barnes and Holmes S.
Pettey are indirect owners of Barnes Pettey Financial Advisors, LLC.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. We refer to Associated Persons who provide investment advice as an investment
adviser representative (IAR) or advisory representative throughout this Brochure. As used in this
brochure, the words "we", "our", "our Firm" and "us" refer to BPFA and your IAR. The words "you",
"your" and "client" refer to you as either a client or prospective client of our firm.
Certain persons affiliated with our firm are also registered representatives of Raymond James Financial
Services, Inc. (RJFS), a registered broker/dealer, member of FINRA/SIPC, and a wholly owned subsidiary
of Raymond James Financial, Inc. (RJF). RJFS is also affiliated with Raymond James & Associates, Inc.
(RJA), which offers custodial and administrative services to investment advisers. References to Raymond
James or RJF throughout this document indicates a combination of companies referenced above and/or
that are part of the Raymond James Financial, Inc. family. Barnes Pettey Financial Advisors, LLC is
independent of RJF and its affiliates, RJFS and RJA.
Assets Under Management
As of December 31, 2023, we provide continuous management services for $1,006,597,557 in client
assets on a discretionary basis, and $81,267,799 in client assets on a non-discretionary basis.
Additionally, we provide non-continuous advisory services to $142,142,764 of Assets Under Advisement.
Advisory Services
We provide analysis and recommendations involving a broad range of situations based on your
individual needs and circumstances. An important aspect of these services involves giving advice on the
selection and management of investments. Based upon your objectives, guidelines and financial
circumstances, we may determine that you are suitable for one or more of the following advisory
services described below in more detail, portfolio management, financial planning, recommendation of
other advisors and investment consulting. Our Firm and our IARs do not offer tax or legal advice. You
should discuss any tax or legal matters with the appropriate professional.
Portfolio Management
We provide portfolio management under the following programs administered by RJA. Accounts may be
managed on a discretionary or non-discretionary basis according to your objectives. You will be provided
with ongoing investment advice and monitoring of your securities holdings.
Ambassador
The Ambassador program is a wrap-fee investment advisory account, meaning the advisory fee and
transaction costs are wrapped into one fee billed to your account quarterly in advance. RJA is both the
sponsor and the custodian of the Ambassador program. As the custodian, RJA, deducts the wrap fee
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from your account. RJA & RJFS receive a portion of the fee for administrative services. There is a
minimum investment of $25,000 for Ambassador accounts, although a smaller account may be
accepted. Fees are negotiable.
Ambassador Fees are retroactive and as follows:
Fee Based Relationship Value Annualized Fee
Up to $1,000,000 2.25%
$1,000,000 to $2,000,000 2.00%
$2,000,000 to $5,000,000 1.75%
$5,000,000 to $10,000,000 1.50%
$10,000,000 and up 1.25%
Passport
The Passport account is a legacy program that is no longer offered to prospective clients. Accounts are
billed an asset based advisory fee quarterly in advance, deducted from the account by the custodian.
You may also be billed a fee per transaction (hereinafter referred to as a "Transaction Fee") based on
the investment products selected, see below for additional terms and conditions regarding this fee and
program. RJA & RJFS receive a portion of the fee for administrative services. There is a minimum
investment of $25,000 for Passport accounts, although a smaller account may be accepted. Fees are
negotiable. Passport Fees are retroactive and are not exceed 2.15% annually, please refer to your
advisory agreement or speak with your advisory representative for questions about your current fee.
Investment Management Program for Advisory Clients (IMPAC)
The Investment Management Program for Advisory Clients (IMPAC) is a legacy program that is no longer
offered to prospective clients. IMPAC accounts are billed an asset based advisory fee quarterly. The fee
is deducted by the custodian and may either be for the current or previous quarter, depending on your
agreement with us. You may also pay a Transaction Fee separately, based on the investment products
selected, see the terms and conditions below that apply to this fee and program. There is a minimum
investment of $25,000 for IMPAC accounts. Fees are negotiable and are not exceed 1.25% annually.
Please refer to your advisory agreement or speak with your advisory representative for questions about
your current fee.
Terms and Conditions for Ambassador, Passport and IMPAC
The following applies to all of the above portfolio management programs, the annual asset-based fee is
paid quarterly in advance (billing in arrears may occur in certain legacy account relationships). When an
account is opened, the asset-based fee is billed for the remainder of the current billing period and is
based on the initial contribution. Thereafter, the quarterly asset based fee is paid in advance, it is based
on the account asset value on the last business day of the previous calendar quarter and becomes due
the following business day. For legacy accounts billed in arrears, the asset based fee is calculated on the
account asset value on the last business day of the quarter for the previous quarter.
If cash or securities, or a combination thereof, amounting to at least $100,000, are deposited to or
withdrawn from your account, on an individual business day (in the first two months of the quarter for
Ambassador and Passport accounts), Raymond James, will (optional for IMPAC): (1) assess asset based
fees on the date of deposit for the pro rata number of days remaining in the quarter, or (ii) refund pre-
paid asset-based fees based on the value of assets on the date of the withdrawal for the pro-rata days
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remaining in the quarter. For Ambassador and Passport accounts, no additional asset-based fees or
adjustments to previously assessed asset based fees will be made in connection with deposits or
withdrawals that occur during the last month of the quarter unless requested by you. Other fees
adjustments may be made at our or RJFS' sole discretion based on, but not limited to, factors such as the
source and destination of deposits and withdrawals.
You authorize and direct RJA as custodian to deduct asset-based fees from your account; you further
authorize and direct the custodian to send a statement of securities, in custody, at least quarterly to you
which show all amounts disbursed from your account, including fees paid to us. The brokerage
statement will show the amount of the asset-based fee.
For purposes of calculating and assessing asset-based fees, we use the term "Account Value", which may
be different than the asset value as reported on brokerage statements provided by RJA. Pursuant to our
advisory agreement, Account Value is defined as the total absolute value of the securities in the
account, long or short, plus all credit balances, with no offset for any margin or debit balances.
You may also incur charges for other account services provided by RJA not directly related to the
execution and clearing of transactions including, but not limited to, IRA custodial fees, safekeeping fees,
interest charges on margin loans, and fees for legal or courtesy transfers of securities.
You may terminate the client agreement at any time upon providing written notice pursuant to the
provisions of the agreement. There is no penalty for terminating your account. Upon termination, you
will receive a refund of the portion of the prepaid asset-based fee which is not utilized for accounts
billed in advance. For accounts billed in arrears, you may be charged a fee pursuant to the number of
days the account was managed for the current quarter.
Terms and Conditions for IMPAC and Passport
The following applies to these legacy programs, the asset-based fees associated with the IMPAC and
Passport account include all execution and clearing charges except: (1) certain dealer-markups and odd
lot differentials, transfer taxes, exchange fees mandated by the Securities and Exchange Act of 1934 and
any other charges imposed by law with regard to any transactions in the account; (2) offering
concessions and related fees for purchases of public offerings of securities as more fully disclosed in the
prospectus; and (3) Transactions Fees (described below).
There is nominal Transaction Fees of $15.00 per transaction in lieu of a commission for each transaction,
with the exception of certain Non-Partner Mutual Fund purchases described below.
Select fund companies, “Participating Funds”, have agreed to pay Raymond James administrative fees.
For certain mutual fund purchases, Raymond James may use such fees to credit back the Transaction
Fee charged to clients’ accounts, as required by applicable law. Select fund companies have agreed to
pay marketing service and support fees to Raymond James, “Partner Funds”. “Non-Partner Funds” do
not participate in Raymond James’ Education and Marketing Support program. Transaction Fees are
charged to a client's account for purchases of Partner and Non-Partner Funds.
The Transaction Fee for Non-Partner Fund purchases (excluding those Non-Partner Fund purchases
made in non-taxable accounts, e.g. ERISA Plans, IRAs, and certain other tax-deferred vehicles, which will
be subject to the $15.00 fee noted above) is $40.00. Please note that funds may change their
Participating, Partner or Non-Partner status at any time; you should consult with your IAR to verify the
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funds’ status periodically. There are no Transaction Fees for mutual fund redemptions. Additional
information is available on Raymond James website here https://www.raymondjames.com/legal-
disclosures/packaged-product-disclosures/mutual-fund-investing-at-raymond-james/mutual-fund-
revenue-sharing.
Other Compensation Considerations in Managed Accounts
Administrative-Only Assets
Certain securities may be held in the client’s Ambassador, Passport, and/or IMPAC Account and
designated “Administrative-Only Investments.” There are two primary categories of Administrative-Only
Investments: Client-designated and Raymond James-designated. Client-designated Administrative-Only
Investments may be designated by financial advisors that do not wish to collect an advisory fee on
certain assets, while Raymond James-designated Administrative-Only Investments are designated as
such by Raymond James in conformance with internal policy. For example, a financial advisor may make
an arrangement with a client that holds a security that the financial advisor did not recommend, or the
client wishes to hold for an extended period and does not want their financial advisor to sell for the
foreseeable future. In such cases the financial advisor may elect to waive the advisory fee on this
security but allow it to be held in the client’s advisory account – such designations fall into the Client-
designated category. Alternatively, Raymond James may determine that certain securities may be held
in an advisory account but are temporarily not eligible for the advisory fee (such as for mutual funds
purchased with a front-end sales charge through Raymond James within the last two years and Primary
Market Distributions including, new issues and syndicate offerings). Assets designated by Raymond
James as temporarily exempt from the advisory fee fall into the Raymond James designated category.
The following chart illustrates which Ambassador, Passport, and IMPAC account types permit the use of
Client-Designated and Raymond James-Designated Administrative-Only Investments:
Account Type Client-Designated Raymond James-Designated
Non-discretionary (all) Permitted Permitted
Discretionary/Non-retirement Permitted Permitted
Discretionary/Retirement Not Permitted Permitted
PLEASE NOTE: The designation of Client-designated Administrative-Only Investments and the
maintenance of such positions in the client’s account are not permissible in discretionary Ambassador,
Passport or IMPAC retirement accounts (such as IRAs and employer sponsored retirement plans). The
underlying premise of this prohibition is that the maintenance of assets in a discretionary Ambassador,
Passport or IMPAC retirement account that is not being assessed an advisory fee introduces a conflict
that the financial advisor’s advice may be biased as a result of their not being compensated on this
asset. As a result, the financial advisor may recommend a course of action in their own interest and not
the client’s best interest (such as selling the security to increase the financial advisor’s compensation).
Raymond James has elected to preserve the ability for clients and their financial advisors to designate
assets as Client-designated Administrative-Only in their taxable and non-discretionary Ambassador,
Passport or IMPAC retirement accounts in order to maintain client choice and avoid the need to
maintain a separate account to hold these securities or cash.
Administrative-Only Investments will not be included in the Account Value when calculating applicable
asset-based advisory fee rates. For example, a client whose Ambassador account holds $750,000 of cash
and securities that includes $150,000 of Administrative-Only Investments will only have the asset-based
fee rate assessed based on the $600,000 Account Value. For clients with multiple fee-based accounts,
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the Relationship Value will be used to determine the applicable fee rate that will be assessed. However,
clients should understand that any assets held as Administrative-Only Investments will not be included
in the Relationship Value.
Asset-Based Fee Aggregation
Participants in the Ambassador, Passport and IMPAC programs may be entitled to a discounted asset-
based fee if they maintain one or more related accounts within these programs.
Related Accounts are accounts of an individual, his or her spouse, and their children living in the same
household. The term includes individually owned accounts, individual retirement accounts (IRAs), self-
directed accounts (i.e., directed by individual participants) under an employee benefit plan (ERISA plan)
and ERISA plan accounts in which an individual is the sole participant. Thus, related accounts of the
Ambassador, Passport and IMPAC programs may be aggregated for advisory fee purposes, so that each
account will pay a fee that is calculated on the basis of the total of all related accounts. It is your
responsibility to include all related accounts for purposes of qualifying for an aggregated account fee
discount. While we may attempt to identify related accounts, we will not be held responsible for failing
to consider any related accounts not listed by you.
You should understand that combining related accounts effectively acts as a discount to the standard
program fee schedule by allowing you to achieve a lower fee as your Relationship Value increases. As a
result, it is important for you to consult with your financial advisor, as factors other than the social
security number or tax identification number may be considered by the financial advisor when
combining accounts for fee billing purposes. For example, a spouse or domestic partner, their children
or other relatives’ accounts may be combined based on their collective relationship with their financial
advisor. Please note that Raymond James may be limited in its ability to combine a client’s retirement
accounts where a prohibited transaction under the Employee Retirement Income Security Act of 1974 or
the Internal Revenue Code may result.
Clients that negotiate a reduced asset-based fee with their financial advisor should understand that this
discounted rate will be applied until otherwise renegotiated or until the aggregate Relationship Value of
their combined fee-based accounts reaches a level that would qualify for the reduced retroactive rate
under the applicable program fee schedule. That is, the negotiated discount rate would be applied until
the applicable program fee schedule breakpoint would result in a lower fee.
Billing on Cash Balances
RJA will assess advisory fees on cash sweep and foreign currency balances (“cash”) held in Ambassador,
Passport and IMPAC accounts. If the cash balance exceeds 20% of the Account Value as of the last
business day of the quarter (the “valuation date”) for three (3) consecutive quarterly valuation dates,
the amount in excess of 20% is excluded from billing. For example, an Ambassador account that held
30% of the Account Value for three (3) consecutive billing valuation dates (March 31st, June 30th, and
September 30th) would have the amount in excess of 20% excluded from the Account Value in which
advisory fees are applied. For simplicity of illustration, assuming an account was valued at $100,000 for
all three (3) quarterly billing periods, with $30,000 held in cash, the September 30th valuation date
would exclude $10,000 of the cash from the Account Value when assessing the advisory fee.
This fee billing provision (or “Cash Rule”) is intended to equitably assess advisory fees to client assets for
which an ongoing advisory service is being provided; the exclusion of excess cash from the advisory fee
is intended to benefit clients holding substantial cash balances (as a percentage of the total individual
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Account Value) for an extended period of time. Clients should understand that the portion of the
account held in cash will experience negative performance if the applicable advisory fee charged is
higher than the return received on the cash sweep balance.
The Cash Rule may pose a financial disincentive to a financial advisor as the portion of cash sweep
balances in excess of 20% will be excluded from the asset-based fee charged to the account. This may
cause a financial advisor to reallocate a client account from cash to advisory fee eligible investments,
including money market funds, or to recommend against raising cash, in order to avoid the application
of this provision and therefore receive a fee on the full account value. Clients may direct their financial
advisor to raise cash by selling investments or hold a predetermined percentage of their account in cash
at any time. The Cash Rule is applicable only to cash sweep and foreign currency balances and,
therefore, non-sweep money market funds would not result in excess “cash” balances being excluded
from the asset based advisory fee calculation.
Cash balances are generally expected to be a small percentage of the overall account value, as
determined by the SMA/UMA Managers, in the American Funds, EHNW, Freedom and RJCS managed
accounts and therefore these accounts are not subject to the Cash Rule.
Investment of Cash Reserves
RJA has established a system in which cash reserves “sweep” daily to and from your investment account
to cover purchases or to allow excess cash balances to immediately begin earning interest, subject to
certain minimum balances. The account in which these cash reserves are held is considered your sweep
account. The sweeps options available will vary depending on account type. Please refer to the “Cash
Sweep Program” section in the “Important Client Information” Brochure received from Raymond James,
a current copy of which is available from your financial advisor, or you may visit the Raymond James
public website for additional information: https://www.raymondjames.com/legal-disclosures.
With respect to cash reserves of advisory client accounts, the custodian of the account assets will
determine where cash reserves are held. The custodian may offer one or multiple options to different
account types (such as non-taxable and managed accounts). In addition, the custodian may, among
other things, consider terms and conditions, risks and features, conflicts of interest, current interest
rates, the manner by which future interest rates will be determined, and the nature and extent of
insurance coverage (such as deposit protection from the Federal Deposit Insurance Corporation (FDIC)
and SIPC). The custodian may change, modify or amend an investment option at any time by providing
the client with thirty days advance written notice of such change, modification or amendment. Clients
selecting the Raymond James Bank Deposit Program (RJBDP) option are responsible for monitoring the
total amount of deposits held at each Bank in order to determine the extent of FDIC insurance coverage
available. Raymond James is not responsible for any insured or uninsured portion of client deposits at
any of the Banks.
Raymond James Bank and the interest rate it offers through the RJBDP may differ from the yield on the
Client Interest Program (CIP), but Raymond James Bank generally earns more than the interest it pays on
such balances. Raymond James generally earns a higher rate of interest on CIP balances than the
interest rate it pays on such balances. The income earned by Raymond James is in addition to the asset-
based fees that Raymond James receives from these accounts. Where an unaffiliated third-party acts as
custodian of account assets, the client and/or the custodian will determine where cash reserves are
held. Additional information about the various cash sweep programs available can be found on the
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Raymond James public website at: https://www.raymondjames.com/wealth-management/advice-
products-and-services/banking-and-lending-services/cash-management/cash-sweeps
Cash balances arising from the sale of securities, redemptions of debt securities, dividend and interest
payments and funds received from customers are transferred automatically on a daily basis to the
client’s cash sweep account. When securities are sold, funds are deposited on the day after the
settlement date. Funds placed in a client's account by personal check usually will not be transferred to
the sweep account until the second business day following the day that the deposit is credited to the
client's investment account. Due to the foregoing practices, Raymond James may obtain federal funds
interest rate prior to the date that deposits are credited to the client’s investment account and thus may
realize some benefit because of the delay in transferring such funds to their interest-bearing cash sweep
account.
Additional Expenses Not Included in the Asset-Based Advisory Fee
You may also incur charges for other account services provided by Raymond James not directly related
to the advisory, execution, and clearing services provided including, but not limited to, IRA custodial
fees, safekeeping fees, charges/interest for maintenance of margin and/or short positions, and fees for
legal or courtesy transfers of securities.
BPFA makes its best effort to invest in the lowest cost share class available on the Raymond James
platform when investing in mutual funds. From time to time, the best available share class is a class that
pays a 12b-1 fee. BPFA has a policy that 12b-1 fees be credited back to the customers’ advisory accounts
(qualified and non-qualified) when paid to advisors on assets that can be charged an advisory fee. BPFA
and your representative will retain the 12b-1 fees from mutual funds that are not eligible for advisory
fee billing. See the chart in the "Administrative-Only Assets" description in the Advisory Business section
above.
You should understand that the annual advisory fees charged in the Ambassador, Passport and IMPAC
programs are in addition to the management fees and operating expenses charged by open-end and
closed-end mutual funds, which are assessed by the fund directly. To the extent that you intend to hold
mutual fund shares for an extended period of time, it may be more economical for you to purchase fund
shares outside of these programs. You may be able to purchase mutual funds directly from their
respective fund families without incurring an advisory fee, or where applicable, Transaction Fees. When
purchasing directly from fund families, you may incur a front or back-end sales charge.
You should also understand that the shares of certain mutual funds offered in these programs may
impose short-term trading charges (typically 1%-2% of the amount originally invested) for redemptions
generally made within short periods of time. These short-term charges are imposed by the funds to
deter “market timers” who trade actively in fund shares. You should consider these short-term trading
charges when selecting the program and/or mutual funds in which they invest. These charges, as well as
operating expenses and management fees, may increase the overall cost to you by 1%-2% (or more).
More information is available in each fund’s prospectus.
You should be aware that exchange traded funds (ETFs) incur a separate management fee, typically
0.20%-0.40% of the fund’s assets annually (although individual ETFs may have higher or lower expense
ratios), which is assessed by the fund directly. This management fee is in addition to the ongoing
advisory fee assessed us, and will generally result in clients which utilize an SMA Manager or Investment
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Strategy that invests in ETFs paying more than clients utilizing one that does not invest in ETFs, without
taking into effect negotiated asset-based fee discounts, if any.
Certain ETFs may be classified as partnerships for U.S. federal income tax purposes, which may result in
unique tax treatment, including Schedule K-1 reporting. Prospective or existing RJCS, EHNW or Freedom
clients should consult their tax adviser for additional information regarding the tax consequences
associated with the purchase, ownership and disposition of such investments. Additional information is
also available in the ETF prospectus, which is available upon request.
Alternative Investments refers to securities products that serve as alternatives to more traditional asset
classes and may include investment products such as hedge funds, private equity funds, private real
estate funds and structured products. Advisory representatives that are also registered representatives
of RJFS may offer you a wide range of alternative investments. It is important for you to work with our
Company to evaluate how a particular alternative investment and its features fit your individual needs
and objectives. An important component of the selection process includes carefully reading the
accompanying offering documents and/or prospectus prior to making a purchase decision. The offering
documents contain important information that will help you make an informed choice.
As part of the review process, you should consider the fees and expenses associated with a particular
alternative investment, along with the fact that advisory representatives that are also registered
representatives of RJFS receive compensation related to any such purchase. It is important to note that
the fees and expenses related to alternative investments are often higher than those of more traditional
investments. We will answer any questions regarding the applicable fees and expenses and the initial
and ongoing compensation.
While each investment will differ in terms of both total fees and expenses and how those fees and
expenses are calculated, the following
section will discuss the primary categories of fees and expenses
that are common to many alternative investments and the different ways that our firm and advisory
representatives that are also registered representatives of RJFS may be compensated.
Management Fees: The manager for any particular investment will often charge a management fee
that is based on the total value of your investment. As the value of your investment increases, the
total management fees that a manager receives may increase. As the value of your investment
decreases, the total management fees that a manager receives may decrease. These fees are
similarly structured but are often higher than management fees associated with other, more
traditional, investments such as mutual funds. Advisory representatives that are also registered
representatives of RJFS may share in a portion of management fees to which an investment
manager is entitled.
Incentive based compensation: Many alternative investment managers receive incentive-based
compensation in addition to management fees. Incentive-based fees typically involve the manager
retaining a percentage of profits generated for clients. Fees related to incentive compensation are
often referred to as incentive/performance-based fees or carried interest. It is important to note
that these fees are in addition to management fees that are charged by the manager and that the
exact calculation of incentive fees or carried interest differs by product and manager. Advisory
representatives that are also registered representatives of RJFS may share in any incentive-based
compensation to which an investment manager is entitled.
Upfront or ongoing servicing fees or placement fees: Many alternative investments have upfront
costs directly related to compensating advisory representatives that are also registered
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representatives of RFJS. These fees are generally based on the total amount of your investment.
Additionally, there may be ongoing fees, based on value of your investment, that are directly related
to compensating advisory representatives that are also registered representatives of RJFS.
Redemption fees: Some investments may have direct or indirect costs related to liquidating your
position, particularly if an investment is liquidated shortly after being purchased or if an investment
is specifically designed to provide limited or no liquidity to investors.
Alternative investment strategies may be accessed through a variety of legal structures, including
mutual funds, limited partnerships and limited liability companies. In certain structures, particularly for
new offerings, investors may incur organization and offering expenses that are related to the creation of
the legal structure and marketing of the product. These costs ultimately serve to decrease the amount
of the client’s investment. Additionally, investors may incur other expenses based on the investment
activity of the fund. For instance, in a real estate fund, investors may be charged fees related to the
acquisition of a property. In a hedge fund that shorts stock, there are costs associated with establishing
and maintaining the short position. Lastly, investors in alternative investments generally bear the cost of
certain ongoing expenses related to administration of the product. These expenses may include costs
related to tax document preparation, auditing services or custodial services.
Alternative investments often have limited liquidity, intermittent pricing and values based on appraisal-
based pricing versus market-based pricing. Additionally, if an alternative investment is reflected on your
statement, the value reflected is often an estimate subject to revision by the investment manager. One
or a combination of these issues impact the value on which you are charged when your investment is
eligible for asset-based advisory fees We will typically only assess an advisory fee on alternative
investment products that are priced at least quarterly and are not assessed an upfront commission or
sales load upon initial investment. Conversely, alternative investment products not eligible for the asset-
based advisory fee typically price less frequently than quarterly and/or have an upfront commission or
sales load assessed upon the initial investment; such investments will be designated as Administrative-
Only assets. You may hold one or more of these Administrative-Only products in your Ambassador,
Passport and IMPAC account, but no asset-based advisory fee will be assessed as long as they are held in
an Ambassador, Passport and IMPAC account.
You should also understand that certain no-load variable annuities may be offered in the Passport,
IMPAC and/or Ambassador programs and may be charged an advisory fee. The annual advisory fees
charged for these no-load variable annuities are in addition to the management fees and operating
expenses charged by the insurance companies offering these products.
You should understand that certificates of deposit (CDs) from Raymond James Bank may be purchased
with a commission, in the Ambassador, Passport and IMPAC programs. These CDs are considered non-
billable assets for one year.
You should also understand that more sophisticated investment strategies such as short sells and
margins may be offered in the Ambassador, Passport and IMPAC programs. Fees for advice and
execution on these securities are based on the total asset value of the account. While a negative
amount may show on your statement for the margined security as the result of a lower net market
value, the amount of the fee is based on the absolute market value. This could create a conflict of
interest where we may have an incentive to encourage the use of margin to create a higher market
value and therefore receive a higher fee. The use of margin may also result in interest charges in
addition to all other fees and expenses associated with the security involved. In the cases where margin
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debit interest is charged to your account, advisory representatives that are also registered
representatives of RJFS may receive a portion of the interest charged as a Controlled Asset Fee,
presenting a potential conflict of interest.
Your total cost of each of the services provided through these programs, if purchased separately, could
be more or less than the costs of each respective program. Cost factors may include your ability to:
obtain the services provided within the programs separately with respect to the selection of
portfolio securities and other investments,
invest and rebalance the selected mutual funds without the payment of a sales charge, and
obtain performance reporting comparable to those provided within each program.
When making cost comparisons, you should be aware that the combination of multiple mutual fund
investments, advisory services, and custodial and brokerage services available through each program
may not be available separately or may require multiple accounts, documentation and fees. If an
account is actively traded or you otherwise may not qualify for reduced sales charges for fund
purchases, the fees may be less expensive than separately paying the sales charges and advisory fees. If
an account is not actively traded or you otherwise would qualify for reduced sales charges, the fees in
these programs may be more expensive than if utilized separately.
Further information regarding fees assessed by a mutual fund, variable annuity or UIT is available in the
appropriate prospectus, which you may obtain upon request.
The mutual funds and ETFs available in the programs often may be purchased directly. Therefore, you
could avoid the second layer of fees by not using the investment advisory account and making your own
decisions regarding the investment.
You should be aware that only those mutual fund companies which RJFS has a selling agreement with
will be available for purchase within the Ambassador, Passport and IMPAC programs, and are generally
limited to those fund companies that provide RJFS and its affiliates marketing service and support fees.
As a result, not all mutual funds available to the investing public will be available for investment.
However, RJFS has selling agreements with over 300 fund companies, offering over 9,000 separate
mutual funds for potential investment.
If you are considering transferring mutual fund shares to or from RJFS you should be aware that if the
firm from or to which the shares are to be transferred does not have a selling agreement with the fund
company, you must either redeem the shares (paying any applicable contingent deferred sales charge
and potentially incurring a tax liability) or continue to maintain an investment account at the firm where
the fund shares are currently being held. You should inquire as to the transferability, or “portability”, of
mutual fund shares prior to initiating such a transfer.
Networking and Omnibus Fees (Sub-Accounting, Sub-Transfer Agency and Administrative Fees)
Mutual fund companies with mutual funds electronically linked or “networked” with a broker-dealer’s
account system or with mutual funds available through a broker-dealer’s account programs often
reimburse broker-dealers for a portion of their account servicing and administrative costs, which may
include accounting, statement preparation and mailing, tax reporting and other shareholder services.
Mutual fund companies may also pay Raymond James for maintaining an omnibus account on behalf of
a particular mutual fund company, and that mutual fund company will pay Raymond James to provide
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various services related to investor accounts, including, but not limited to, processing dividend
payments and distributions, recordkeeping, and processing purchase and redemption orders.
Networking and omnibus accounting are services that enable data sharing between Raymond James and
mutual fund providers and/or their transfer agents. Raymond James currently receives payments from
mutual fund companies for networking and omnibus services that generally take the form of per
account charges, a percentage of assets under management, or flat dollar payments. The total amount
of such payments may be up to 0.20% of total assets under management. These fees are not applicable
with respect to ERISA plan assets and certain fee-based retirement accounts. For a list of fund
companies that have agreed to pay Raymond James networking and omnibus servicing fees, please visit:
https://www.raymondjames.com/legal-disclosures/packaged-product-disclosures/mutual-fund-
investing-at-raymond-james/networking-and-service-partners
You may also receive a hardcopy of this list by contacting your financial advisor, or by contacting
Raymond James Asset Management Services by phone at (800) 248-8863, extension 74991. For a list of
fund companies that do not pay Raymond James networking and omnibus servicing fees, please visit:
https://www.raymondjames.com/legal-disclosures/packaged-product-disclosures/mutual-fund-
investing-at-raymond-james/non-networking-and-service-partners
Shareholder Servicing Fees
Mutual fund companies will also pay Raymond James fees to provide shareholder liaison services to you.
These shareholder services may include responding to your inquiries and providing information on your
investments. Raymond James may receive these shareholder services fees in amounts not to exceed
0.25% annually of the assets invested in a particular mutual fund.
Education Fees - Retirement Programs
Raymond James also receives annual fees of up to $25,000 from each mutual fund company for
providing education, marketing and sales support services for certain employer-sponsored retirement
plans.
Affiliated Funds
Raymond James makes available to its clients a variety of mutual funds advised or offered by Carillon
Tower Advisers, Inc. dba Raymond James Investment Management (RJIM), a wholly owned subsidiary of
Raymond James Financial, Inc. (RJF). In addition to the fees described above, Raymond James receives
additional revenue in connection with the sale of RJIM mutual funds because it receives compensation
for providing these affiliated mutual funds with investment advisory, administrative, transfer agency,
distribution and/or other services that Raymond James may not provide to unaffiliated mutual funds.
Payments to Raymond James and its affiliates made by mutual funds advised or offered by RJIM may be
terminated, modified or suspended at any time. Raymond James financial advisors and branch managers
do not receive additional compensation or other cash or non-cash incentives for recommending mutual
funds (or any particular class thereof) advised by RJIM.
Buying Securities on Margin and Margin Interest
When clients purchase securities, they may either pay for the securities in full or borrow part of the
purchase price from Raymond James. Clients that choose to borrow funds for purchases must open a
margin account with Raymond James, upon approval based on the firm’s analysis of, among other
things, the client’s creditworthiness and the suitability of margin use by the client. The securities
purchased on margin are the firm’s collateral for the margin loan. If the securities in the client’s account
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decline in value, so does the value of the collateral supporting the margin loan, and as a result, Raymond
James may take action, such as issue a margin call and/or sell securities in the account, in order to
maintain the required equity.
It is important that clients fully understand the risks involved in trading securities on margin (including
selling short). Upon approval, where applicable, clients will receive a Truth In Lending Statement from
Raymond James disclosing such risks, as well as, explaining the details and conditions under which
interest will be charged, the method of computing interest and the conditions under which additional
collateral may be required. Clients should understand that the extension of credit by Raymond James to
clients will appear as a debit balance on the monthly brokerage statement.
While the value of the margined security will appear as a debit, clients with a margin balance in an
account(s) in the IMPAC or Passport account programs will be assessed asset-based advisory fees based
on the gross value of the account(s) without any offset for margin or debit balances. With respect to
short sales, the client will be assessed asset-based advisory fees based on the value of the security sold
short, but not on the proceeds received upon initiation of the short sale.
As a result of the foregoing, the client’s financial advisor and Raymond James may have a financial
incentive to recommend the acquisition of securities on margin or otherwise have margin credit
extended (including selling short). In the event of such margin credit extension, the costs incurred by the
client, as well as the compensation received by the client’s financial advisor and Raymond James, will
generally increase as the size of the outstanding margin balance increases.
Clients that purchase securities on margin should understand: 1) the use of borrowed money will result
in greater gains or losses than otherwise would be the case without the use of margin, and 2) there will
be no benefit from using margin if the performance of their account does not exceed the interest
expense being charged on the margin balance plus the additional advisory fees assessed on the
securities purchased using margin.
Short Sales
When executing short sales, you should be aware that RJA receives compensation for maintenance of
the short position, which is in addition to the asset-based advisory fee. This compensation is generally
calculated on a daily basis as a percentage of the current market value of the security sold short. Three
of the major variables that impact the amount of the fee RJA retains, as well as the transparency of the
fee on your statement are: 1) availability of the security RJA; 2) the current interest rate environment in
the U.S.; and 3) the availability of the security based on the supply and demand of loanable securities in
the market.
When you borrow a security which RJA can lend from its own inventory or its available customers’
securities holdings, RJA generally retains all of the fees generated by that loan. In a higher interest rate
environment, this fee may not be transparent to you because it may not be charged directly to your
account. In such instances, the fee is retained from the return generated by the investment of the
collateral posted for the transaction (such as short sale cash proceeds). In the case of a limited supply of
a loanable security and/or a lower interest environment, the interest earned on the invested cash
collateral may not be sufficient to cover the fee; in this case RJA may directly charge the fee to your
account until the borrowed balance is closed.
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In cases where RJA has no available supply of loanable securities, RJA may borrow the security from
another firm. In these cases, you will be charged a fee to cover the borrowed securities, and RJA and the
firm which lent the securities will generally split this fee. As above, in a higher interest rate environment
this fee may not be transparent to you because the fee is retained from the return generated by the
investment of the collateral posted for the transaction and not charged directly to the account.
Alternatively, where the interest earned may not be sufficient to cover the fee, RJA may directly charge
the fee to your account until the borrowed balance is closed; a portion of that fee is passed from RJA to
the firm from which the securities were borrowed.
Financial Planning Services
We engage in broad based and consultative financial planning services for a fee. Financial planning
services will typically involve providing a variety of services, principally advisory in nature, to you
regarding the management of your financial resources based upon an analysis of your individual needs.
Financial planning services may encompass such areas as financial and cash flow statements, personal
budgets, estate taxes, educational needs of dependents, life insurance needs, income tax analysis,
investment analysis, disability analysis, charitable giving, employee benefits analysis and retirement plan
objectives.
The process typically begins with a complimentary introduction meeting during which the various
services we provide are explained. If you decide to engage us for financial planning services, we will
collect pertinent information about your personal and financial circumstances and objectives. As
required, we will conduct follow-up interviews for the purpose of reviewing and/or collecting additional
financial data. Once such information has been reviewed and analyzed, a written financial plan designed
to achieve your stated financial goals and objectives will be produced and presented to you. The primary
objective of this process is to allow us to assist you in developing a strategy for the successful
management of income, assets and liabilities in meeting your financial goals and objectives.
In some circumstances, Clients may only require advice on a single aspect of the management of their
financial resources. For these Clients, we offer general consulting services that address only those
specific areas of interest or concern.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. In providing the contracted services, we are not required
to verify any information we receive from you or from your other professionals (e.g. attorney,
accountant, etc.) and we are expressly authorized to rely on the information you provide. You must
promptly notify our firm if your financial situation, goals, objectives, or needs change.
We charge a negotiable fixed fee for broad based financial planning services ranging between $750 and
$3,000. An estimate of the total cost will be determined at the start of the advisory relationship. A
deposit of 50% of the total estimated fee will be due in advance and the remainder will be due upon
completion of the services rendered, or as invoiced. In limited circumstances, the cost/time could
potentially exceed the initial estimate. In such cases, we will notify you and may request that you
approve the additional fee. We charge a non-negotiable hourly rate of $200 for consultative financial
planning which shall be due and payable upon completion of the agreed upon services, or as invoiced.
In providing financial planning services, we may recommend our services and/or our Associated Persons
services in their separate capacity as licensed insurance agents and/or registered representatives of
Raymond James Financial Services, Inc. A conflict of interest exists when we make such
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recommendations. You are under no obligation to act on our financial planning recommendations.
Should you choose to act on any of our recommendations, you are not obligated to implement the
recommendations through any of our other investment advisory services or any Associated Persons of
our firm. Moreover, you may act on our recommendations by placing securities transactions with the
brokerage firm of your choice. Refer to Item 5 Fees and Compensation below for additional disclosures
on this topic.
Either party may terminate the financial planning agreement upon 15-days written notice to the other
party. In the event of termination, you will receive a pro rata refund or will be charged for the portion of
work we have performed through the date of termination. At no time will we charge clients more than
$1,200 and six or more months in advance.
Investment Consulting Services
We will provide investment consulting services to individuals, businesses and company retirement plans
and their fiduciaries based upon an analysis of the needs of the client. For individuals and businesses,
these services may include investment reviews and recommendations. For retirement plans, services
may include an existing plan review, formation of an Investment Policy Statement, evaluation of existing
vs. other alternatives, evaluation of plan vendors, initial creation of or advice on model portfolios, plan
participant enrollment and education, performance reporting of plan assets and reviews of model
portfolios on at least an annual basis and annual due diligence reviews on third party money managers.
We may also provide individualized investment advice to plan participants on an as needed basis only as
requested by the participant. Such investment advice shall consist only of asset allocation
recommendations, upon request of the plan participant, and it shall be the participant's responsibility to
implement any such recommendations.
Fees for consulting services are negotiated on a case-by-case basis pursuant to an agreement between
our firm and the client or retirement plan vendor. Such fees may be due and payable quarterly in arrears
or advance based upon the value of the assets at the end of the quarter. The fees and terms will be
clearly set forth in the executed agreement for services. In the event we provide individual investment
advice to plan participants, we charge a negotiable flat percentage, per annum, due and payable
quarterly in arrears which shall be based on a percentage of the market value of the assets in the
participant's account at the end of the quarter.
We will either invoice you directly for payment of our fees or request payment from the qualified
custodian holding your funds and securities if you have provided written authorization permitting the
fees to be paid directly from your account(s). We will not have access to your funds for payment of fees
without your prior consent in writing. Further, the qualified custodian agrees to deliver a quarterly
account statement directly to you, or your independent representative, showing all disbursements from
your account. You are encouraged to review your account statement(s) for accuracy.
Generally, accounts to whom we provide retirement plan consulting services are regulated under the
Employee Retirement Income Securities Act (ERISA). We will provide consulting services to the plan
fiduciaries as described above. Typically, the named plan fiduciary must make the ultimate decision as to
retaining the services of such investment advisers as we recommend. In all cases, the plan fiduciary is
free to seek independent advice about the appropriateness of any recommended services for the plan.
Either party may terminate the consulting agreement by providing 30-days written notice to the other
party. Fees will be prorated to the date of termination and are due and payable.
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Recommendations of Third Party Advisers
We may refer clients to Third Party Advisers for investment management services. Third Party Advisers
may be affiliated with Raymond James & Associates who is an affiliate of Raymond James Financial
Services. We will share in the fee charged by the Third Party Advisers. Given the affiliation and shared
fees, there is a potential conflict of interest in that we may have an incentive to recommend these Third
Party Advisers over other Third Party Advisers. Clients who are referred to Third Party Advisers will
receive a brochure which describe the services, fees and other relevant information of the adviser.
Delta Asset Management
We may refer you to Delta Asset Management (Delta), an unaffiliated entity, to manage all or a portion
of your accounts which require a value based investment objective. We monitor the performance of
Delta, for the benefit of our clients. We charge you a negotiable fee ranging between 0.50% to 0.75% of
the assets under management, which fees are separate and apart from the fees charged by Delta. Delta
will charge you an additional fee, subject to negotiation, that ranges between 0.80% and 1.00% of the
assets under its management. Delta does not have a minimum account balance. You should refer to the
brochure for Delta Asset Management for further information on the services, fees and other relevant
information about their services.
Raymond James Consulting Services
As sponsor of the Raymond James Consulting Services (RJCS) SMA program, RJA enters into a sub-
advisory agreement with select investment advisers registered with the SEC (SMA Manager(s)), which
includes SMA Managers affiliated with RJF. These SMA Managers’ services are made available to clients
based on AMS’s familiarity with the SMA Managers’ firm, portfolio management personnel, investment
disciplines offered, portfolio construction and AMS’s overall belief that the participation of these SMA
Managers in the program will provide prospective clients access to high quality investment firms. RJCS
has a minimum balance of $100,000 to $1,000,000 dependent on the selected strategy. For further
information on Raymond James Consulting Services, please refer to the RJA Wrap Fee Program Brochure
available on their website under Legal Disclosures, https://www.raymondjames.com/legal-disclosures.
Freedom
The Freedom Account is an investment advisory account which allocates your assets, through
discretionary mutual fund or exchange traded fund (ETF) management, based upon your financial
objectives and risk tolerances. You appoint RJA as your investment adviser to select the representative
funds and monitor their performance on a continuing basis. Your IAR receives a portion of the fee for
services provided under the agreement. Freedom has a minimum balance of $5,000 to $25,000
dependent on the selected strategy. For further information, refer to the RJA Wrap Fee Program
Brochure available on the Raymond James website under Legal Disclosures.
Types of Investments
We primarily offer advice on mutual funds and ETFs. When suitable, we generally recommend no load
mutual funds. You may request that we refrain from investing in particular securities or certain types of
securities. You must provide these restrictions to our firm in writing.