PKSA’s philosophy centers on a belief that each client has specific investment needs, and that these
needs can only be met by a careful study of their particular profile. Founded in October 2001, PKSA
provides financial planning, consulting, and investment management services to its clients. PKS
Holdings, LLC is the principal owner of PKSA. Pamela S. Young is the President of the firm.
Prior to engaging PKSA to provide any of the foregoing investment advisory services, the client is
required to enter into one or more written agreements with PKSA setting forth the terms and conditions
under which PKSA renders its services (collectively the “Agreement”).
PKSA has $697,742,374 of assets under management as of January 2, 2024, $666,213,057 of these
assets are managed on a discretionary basis, and $31,529,317 are managed on a non-discretionary
basis.
This Disclosure Brochure describes the business of PKSA. Certain sections will also describe the
activities of Supervised Persons. Supervised Persons are any of PKSA’s officers, partners, directors (or
other persons occupying a similar status or performing similar functions), or employees, or any other
person who provides investment advice on PKSA’s behalf and is subject to PKSA’s supervision or
control.
Financial Planning and Consulting Services
PKSA provides its clients with a broad range of comprehensive financial planning and consulting
services. These services include education, retirement, disability, long term care, estate analysis,
investments, and tax and cash flow needs of the client. These services may be included as part of
PKSA’s investment management services, described below.
In performing its services, PKSA is not required to verify any information received from the client or from
the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on
such information. PKSA recommends the services of itself, its Supervised Persons in their individual
capacities as registered representatives of a broker-dealer, and/or other professionals to implement its
recommendations. Clients are advised that a conflict of interest exists if PKSA recommends its own
services. The client is under no obligation to act upon any of the recommendations made by PKSA under
a financial planning or consulting engagement or to engage the services of any such recommended
professional, including PKSA itself. The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any of PKSA’s recommendations. Clients are advised that it
remains their responsibility to promptly notify PKSA if there is ever any change in their financial situation
or investment objectives for the purpose of reviewing, evaluating, or revising PKSA’s previous
recommendations and/or services.
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Investment Management Services
Clients can engage PKSA to manage all or a portion of their assets on a discretionary or non-
discretionary basis. As detailed in Item 8, PKSA primarily allocates clients’ investment management
assets among mutual funds, independent investment managers (“Independent Managers”), exchange-
traded funds (“ETFs”), and individual debt and equity securities in accordance with the investment
objectives of the client. However, PKSA may provide advice about any type of investment held in clients'
portfolios. Where appropriate, PKSA recommends products to its clients for which its affiliated broker-
dealer, Purshe Kaplan Sterling Investments (“PKS”) earns compensation in connection with purchases.
As a result, a conflict of interest exists because PKSA has an incentive to recommend products to clients
for which PKS earns compensation in connection with such recommendations. Nonetheless, PKSA has
policies and procedures in place to ensure that such recommendations are made only when they are in
the best interest of clients.
PKSA also renders non-discretionary investment management services to clients relative to variable
life/annuity products that they own, their individual employer-sponsored retirement plans, and/or 529
plans or other products that are not held by the client’s primary custodian. In so doing, PKSA either
directs or recommends the allocation of client assets among the various investment options that are
available with the product. Client assets are maintained at the specific insurance company or custodian
designated by the product.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios, but clients should not assume that these assets are being continuously monitored
or otherwise advised on by the Firm unless specifically agreed upon. Clients are advised that a conflict of
interest exists for the Firm to recommend that clients engage PKSA for additional services for
compensation, including rolling over retirement accounts or moving other assets to the Firm’s
management. Clients retain absolute discretion over all decisions regarding engaging the Firm and are
under no obligation to act upon any of the recommendations.
PKSA tailors its advisory services to the individual needs of clients. PKSA consults with clients initially
and on an ongoing basis to determine
risk tolerance, time horizon and other factors that may impact the
clients’ investment needs. PKSA ensures that clients’ investments are suitable for their investment
needs, goals, objectives and risk tolerance.
Clients are advised to promptly notify PKSA if there are changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon PKSA’s management services.
Clients may impose reasonable restrictions or mandates on the management of their account (e.g.,
require that a portion of their assets be invested in socially responsible funds) if, in PKSA’s sole
discretion, the conditions will not materially impact the performance of a portfolio strategy or prove overly
burdensome to its management efforts.
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Use of Independent Managers
As mentioned above, PKSA recommends that certain clients authorize the active discretionary
management of a portion of their assets by and/or among certain Independent Managers, based upon the
stated investment objectives of the client. The terms and conditions under which the client engages the
Independent Managers are set forth in a separate written agreement between PKSA or the client and the
designated Independent Managers. PKSA renders services to the client relative to the discretionary
and/or non-discretionary selection or recommendation of Independent Managers. PKSA also monitors
and reviews the account performance and the client’s investment objectives. PKSA receives an annual
advisory fee which is based upon a percentage of the market value of the assets being managed by the
designated Independent Managers.
When recommending or selecting an Independent Manager for a client, PKSA reviews information about
the Independent Manager such as its disclosure brochure and/or material supplied by the Independent
Manager or independent third parties for a description of the Independent Manager’s investment
strategies, past performance and risk results to the extent available. Factors that PKSA considers in
recommending an Independent Manager include the client’s stated investment objectives, management
style, performance, reputation, financial strength, reporting, pricing, and research. The investment
management fees charged by the designated Independent Managers, together with the fees charged by
the corresponding designated broker-dealer/custodian of the client’s assets, may be exclusive of, and in
addition to, PKSA’s investment advisory fee set forth above. As discussed above, the client incurs
additional fees than those charged by PKSA, the designated Independent Managers, and corresponding
broker-dealer and custodian.
In addition to PKSA’s written disclosure brochure, the client also receives the written disclosure brochure
of the designated Independent Managers. Certain Independent Managers may impose more restrictive
account requirements and varying billing practices than PKSA. In such instances, PKSA may alter its
corresponding account requirements and/or billing practices to accommodate those of the Independent
Managers.
If PKSA refers a client to an Independent Manager where PKSA’s compensation is included in the
advisory fee charged by such Independent Manager and the client engages the Independent Manager,
PKSA may be compensated for its services by receipt of a fee to be paid directly by the Independent
Manager to PKSA in accordance with the requirements of Rule 206(4)-3 of the Investment Advisers Act of
1940, as amended, and any corresponding state securities laws, rules, regulations, or requirements. Any
such fee is paid solely from the Independent Manager’s investment management fee, and does not result
in any additional charge to the client.
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Fiduciary Acknowledgment in IRA Accounts
This acknowledgment applies to any client account that is an Individual Retirement (IRA) Account
governed by the Employee Retirement Income Security Act of 1974, as amended (“ERISA”), and/or and
the Internal Revenue Code of 1986, as amended.
When PKSA or one of its Supervised Persons provides investment advice to a client regarding their
retirement plan account or individual retirement account, PKSA and/or its Supervised Persons are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the
Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way PKSA
makes money creates some conflicts with client interests, so PKSA operates under a special rule that
requires the Firm to act in the client’s best interest and not put the Firm’s interest ahead of the client’s.
Under this special rule’s provisions, PKSA must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put the Firm’s financial interests ahead of the client’s when making recommendations (give
loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that PKSA give advice that is in the client’s
best interest;
• Charge no more than is reasonable for PKSA's services; and
• Give clients basic information about conflicts of interest.