Description of Advisory Firm
Unity Wealth Partners LLC (hereinafter referred to as “UWP”, “Advisor”, “we”, “firm”, and “us”) is registered as
an Investment Adviser, principally located in the state of California. We were founded in June, 2021. Brandon
Rivera is the principal owner and Chief Compliance Officer (“CCO”).
Types of Advisory Services
Investment Management Services
Our firm provides continuous advice to a Client regarding the investment of Client funds based on the individual
needs of the Client. Through personal discussions in which goals and objectives based on a Client's particular
circumstances are established, we develop a Client's personal investment policy or an investment plan with an
asset allocation target and create and manage a portfolio based on that policy and allocation targets. We will also
review and discuss a Client’s prior investment history, as well as family composition and background. Account
supervision is guided by the stated objectives of the Client (e.g., maximum capital appreciation, growth, income,
or growth, and income), as well as risk tolerance and tax considerations.
We primarily advise our Clients regarding investments in stocks, bonds, mutual funds, ETFs, U.S. government
and municipal securities, private placements, and cash and cash equivalents. We may also provide advice
regarding investments held in Client’s portfolio at the inception of our advisory relationship and/or other
investment types not listed above, at the Client’s request.
When we provide investment management services, Clients grant us limited authority to buy and sell securities on
a discretionary basis. More information on our trading authority is explained in Item 16 of this Brochure. Clients
may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors.
When appropriate, we utilize the services of third-party investment advisers (“Outside Managers”) to assist with
the management of Client accounts. Currently, UWP utilizes the services of GeoWealth Management, LLC (CRD
No. 148222). The Outside Managers offer different investment strategies and models (“Program(s)”). UWP is
responsible for obtaining and reviewing sufficient information relevant to the Client’s investment objectives, risk
profile and investment history so as to evaluate the appropriateness of the Program(s) recommended. UWP
facilitates the on-boarding process for the Client, including supporting the Client in completing the new account
opening paperwork, determining the appropriateness of one or more Programs, and for gathering such other
information as may be required to service the account. As the primary point of Client contact, UWP assists with
receiving, ascertaining, forwarding and communicating any instructions of the Client to Outside Managers and
promptly providing copies of all required documentation to Outside Managers and the Client as necessary. UWP
educates the Client about the various Program(s), and determines with the Client, the Program and investment
allocations that are consistent with the Clients investment objectives. Our review process and analysis of Outside
Managers is further discussed in Item 8 of this Brochure.
UWP may also, upon Client’s approval, manage accounts at a custodian that is not directly accessible by the
Advisor (“Held Away Accounts”). We manage these accounts on a discretionary basis and leverage an Order
Management System to implement tax-efficient asset allocation and opportunistic rebalancing strategies on behalf
of the Client. These are primarily 401(k) accounts and other assets not held at our recommended custodian. We
regularly review available investment options in these accounts, monitor them, and rebalance and implement our
strategies in the same way we do other accounts. Note, when an advisor provides investment advice to a
participant in an ERISA-covered plan, he or she acts as a fiduciary with regard to that participant. Therefore, he or
she is subject to the fiduciary duty provisions under section 404 of ERISA in providing that investment advice.
Financial Planning Service
Financial planning involves an evaluation of a Client's current and future financial state by using currently known
variables to predict future cash flows, asset values, and withdrawal plans. The key defining aspect of financial
planning is that through the financial planning process, all questions, information, and analysis will be considered
as they affect and are affected by the entire financial and life situation of the Client. Clients purchasing this
service will receive a written or an electronic report, providing the Client with a detailed financial plan designed
to achieve his or her stated financial goals and objectives.
In general, the financial plan will address any or all of the following areas of concern. The Client and advisor will
work together to select specific areas to cover. These areas may include, but are not limited to, the following:
Business Planning: We provide consulting services for Clients who currently operate their own business, are
considering starting a business, or are planning for an exit from their current business. Under this type of
engagement, we work with you to assess your current situation, identify your objectives, and develop a plan
aimed at achieving your goals.
Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine
your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to
reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first
based on factors such as the interest rate of the debt and any income tax ramifications. We may also
recommend what we believe to be an appropriate cash reserve that should be considered for emergencies and
other financial goals, along with a review of accounts (such as money market funds) for such reserves, plus
strategies to save desired amounts.
College Savings: Includes projecting the amount that will be needed to achieve college or other post-
secondary education funding goals, along with advice on ways for you to save the desired amount.
Recommendations as to savings strategies are included, and, if needed, we will review your financial picture
as it relates to eligibility for financial aid or the best way to contribute to grandchildren (if appropriate).
Employee Benefits Optimization: We will provide review and analysis as to whether you, as an employee,
are taking the maximum advantage possible of your employee benefits. If you are a business owner, we will
consider and/or recommend the various benefit programs that can be structured to meet both business and
personal retirement goals.
Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current estate
plan, which
may include whether you have a will, powers of attorney, trusts, and other related documents.
Our advice also typically includes ways for you to minimize or avoid future estate taxes by implementing
appropriate estate planning strategies such as the use of applicable trusts.
We may utilize a third-party provider, Wealth, Inc., an estate planning technology solution, to assist with
estate planning documentation. UWP is not a law practice and does not provide legal advice. The third-party
provider is responsible for the creation and preparation of estate planning documents. In certain cases, we or
the third-party may recommend that you consult with a qualified attorney. You are not obligated to use any
third-party provider or attorney recommended by our firm. The use of Wealth, Inc. is included in our fee and
does not result in an extra fee to our clients.
Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. We will
identify what you plan to accomplish, what resources you will need to make it happen, how much time you
will need to reach the goal, and how much you should budget for your goal.
Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term care,
liability, home, and automobile.
Investment Analysis: This may involve developing an asset allocation strategy to meet Clients’ financial
goals and risk tolerance, providing information on investment vehicles and strategies, reviewing employee
stock options, as well as assisting you in establishing your own investment account at a selected broker/dealer
or custodian. The strategies and types of investments we may recommend are further discussed in Item 8 of
this brochure.
Retirement Planning: Our retirement planning services typically include projections of your likelihood of
achieving your financial goals, typically focusing on financial independence as the primary objective. For
situations where projections show less than the desired results, we may make recommendations, including
those that may impact the original projections by adjusting certain variables (e.g., working longer, saving
more, spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to
minimize the likelihood of running out of money or having to adversely alter spending during your retirement
years.
Risk Management: A risk management review includes an analysis of your exposure to major risks that
could have a significant adverse impact on your financial picture, such as premature death, disability,
property and casualty losses, or the need for long‐term care planning. Advice may be provided on ways to
minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing so and,
likewise, the potential cost of not purchasing insurance (“self‐insuring”).
Tax Planning Strategies: Advice may include ways to minimize current and future income taxes as a part of
your overall financial planning picture. For example, we may make recommendations on which type of
account(s) or specific investments should be owned based in part on their “tax efficiency,” with the
consideration that there is always a possibility of future changes to federal, state or local tax laws and rates
that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning strategy,
and we may provide you with contact information for accountants or attorneys who specialize in this area if
you wish to hire someone for such purposes. We will participate in meetings or phone calls between you and
your tax professional with your approval.
Financial Planning Services are offered on a Project-Based and/or via an Ongoing engagement.
Ongoing Comprehensive Financial Planning. This service involves working one-on-one with a planner
over an extended period of time. By paying a fixed monthly fee, Clients get to work with a planner who will
work with them to develop and implement their plan. The planner will monitor the plan, recommend any
changes and ensure the plan is up to date.
Upon engaging us for ongoing financial planning, a Client will be taken through establishing their goals and
values around money. They will be required to provide information to help complete the following areas of
analysis: net worth, cash flow, insurance, credit scores/reports, employee benefit, retirement planning,
insurance, investments, college planning, and estate planning. Once the Client's information is reviewed, their
plan will be built and analyzed, and then the findings, analysis and potential changes to their current situation
will be reviewed with the Client. Clients subscribing to this service will receive a written or an electronic
report, providing the Client with a detailed financial plan designed to achieve his or her stated financial goals
and objectives. If a follow-up meeting is required, we will meet at the Client's convenience. The plan and the
Client's financial situation and goals will be monitored throughout the year and follow-up phone calls and
emails will be made to the Client to confirm that any agreed upon action steps have been carried out. On an
annual basis, there will be a full review of this plan to ensure its accuracy and ongoing appropriateness. Any
needed updates will be implemented at that time.
Project-Based Financial Planning. We provide project-based financial planning services on a limited scope
one-time engagement. Project-Based Financial Planning is available for Clients looking to address specific
questions or issues. The Client may choose from one or more of the above topics to cover or other areas as
requested and agreed to by UWP. For Project-Based Financial Planning, the Client will be ultimately
responsible for the implementation of the financial plan.
Client Tailored Services and Client Imposed Restrictions
We consult with clients initially and on an ongoing basis, through the duration of their engagement with us, to
determine risk tolerance, time horizon and other factors that may impact the clients’ investment and/or planning
needs. We ensure that clients’ investment and planning recommendations are suitable for their needs, goals,
objectives, and risk tolerance.
Clients are able to specify, within reason, any limitations they would like to place on discretionary authority as it
pertains to individual securities and/or sectors that will be traded in their account. All such requests must be
provided to UWP in writing. UWP will notify Clients if they are unable to accommodate any requests.
Wrap Fee Programs
We do not offer a Wrap Fee Program.
Assets Under Management
As of December 31, 2023 - UWP had $ 7,604,000 discretionary and $223,000 non-discretionary Assets Under
Management.