Description of Advisory Firm
Leatherback Investments LLCis registered as an Investment Adviser with the Securities and Exchange
Commission (“SEC”). We were founded in October, 2018. Eli Fried is the principal owner of LI. As of December
31, 2023, LI reports $85,852,767 in discretionary assets under management and $53,809,080 in non-discretionary
assets under management.
Types of Advisory Services
Retirement Plan Consulting: Project based consulting services to pension or other employee benefit
plans (including but not limited to 401(k) plans). Pension consulting may include, but is not limited to
providing guidance on plan setup, identifying investment objectives and restrictions, providing guidance
on various assets classes and investment options, recommending money managers to manage plan assets
in ways designed to achieve objectives, recommending other service providers, such as custodians,
administrators, and broker-dealers, creating a written pension consulting plan. This service does not
include on-going oversight or management of the plan investments after the contract period has ended.
Retirement Plan Management:Our firm provides retirement plan services to employer plan sponsors on an
ongoing basis. Such services consist of assisting employer plan sponsors or plan named fiduciaries in buying and
selling securities within the Plan on a discretionary basis. More information on our trading authority is explained
in Item 16 of this Brochure. Clients may impose reasonable restrictions on investing in certain securities, types of
securities, or industry sectors. As the needs of the plan sponsor dictate, areas of advising could also include:
design of investment policy statement, investment review and recommendations, fee analysis, participant
education, and vendor searches & analysis.
In providing retirement plan services, our firm does not provide any advisory services with respect to the
following types of assets: employer securities, real estate (excluding real estate funds and publicly-traded REITs),
participant loans, non-publicly traded securities or assets, other illiquid investments, or brokerage window
programs (collectively, “Excluded Assets”).
Certain plans and/or clients that we may provide services to are regulated under the Employee Retirement Income
Securities Act of 1974 (“ERISA”). We will provide employee benefit plan services to the plan sponsor and/or
fiduciaries as described above for the fees set forth in Item 5 of this brochure. We are not subject to any
disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting as an “investment
manager” as defined in section 3(38) of ERISA pursuant to section 402(c)(3) of ERISA. From time to time we are
acting as a fiduciary of the plan as defined in Section 3(21)(A)(ii) under ERISA.
Investment Consulting:Project based or ongoing consulting services are offered to clients on a variety of
topics surrounding investment selection, asset allocation and related areas of focus based on the needs of the
client. This service will include one or a series of meetings to discover and establish certain objectives and areas
of focus and consulting on various paths and variables involved with meeting the
established objectives. Ongoing
oversight or updates may be included in the engagement as per the client’s service agreements.
Investment Management Services:Our firm provides continuous advice to a Client regarding the investment
of Client funds based on the individual needs of the Client. Through personal discussions in which goals and
objectives based on a Client's particular circumstances are established, we develop a Client's personal investment
policy or an investment plan with an asset allocation target and create and manage a portfolio based on that policy
and allocation targets. We will also review and discuss a Client’s prior investment history, as well as family or
entity composition and background. Account supervision is guided by the stated objectives of the Client (e.g.,
maximum capital appreciation, growth, income, or growth, and income), as well as risk tolerance and tax
considerations.
We primarily advise our Clients regarding investments in stocks, bonds, mutual funds, ETFs, U.S. government
and municipal securities, and cash and cash equivalents. We may also provide advice regarding investments held
in Client’s portfolio at the inception of our advisory relationship and/or other investment types not listed above, at
the Client’s request.
When we provide investment management services, Clients grant us limited authority to buy and sell securities on
a discretionary basis. More information on our trading authority is explained in Item 16 of this Brochure. Clients
may impose reasonable restrictions on investing in certain securities, types of securities, or industry sectors.
Ongoing or Project Based Financial Planning Engagement:Ongoing planning services to assist clients
through comprehensive financial planning, investment, portfolio analysis and advice, and other areas of focus
surrounding their business and personal financial planning needs. This service involves working one-on-one with
an adviser on a one time basis or over an extended period of time. Clients engaging this service will, upon request,
receive a written or an electronic report, providing the client with a detailed financial plan designed to achieve his
or her stated financial goals and objectives. In absence of that request, the plan and agreed upon objectives are
communicated over one or more meetings with the client.
Client Tailored Services and Client Imposed Restrictions
We tailor the suite of services of our clients based on their needs. Specific client financial plans and their
implementation are dependent upon the client’s circumstances, legacy portfolios, preferences and behavioral
nuances. An Investment Policy Statement which outlines each client’s current situation (income, tax levels, and
risk tolerance levels) is generally used to construct a client specific plan to aid in the selection of a portfolio that
matches restrictions, needs, and targets.
Clients are able to specify, within reason, any limitations they would like to place on discretionary authority as it
pertains to individual securities and/or sectors that will be traded in their account, by notating these items on the
executed advisory agreement.
Wrap Fee Programs
We do not participate in wrap fee programs.