A. Firm Information
Tounjian Advisory Partners LLC d/b/a Advantage Retirement Group (“ARG” or the “Advisor”) is a registered
investment advisor with the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a
Limited Liability Corporation under the laws of the State of Delaware. ARG was founded in October 2023 and is
owned and operated by Alfred M. Tounjian. This Disclosure Brochure provides information regarding the
qualifications, business practices, and the advisory services provided by ARG.
B. Advisory Services Offered
ARG offers wealth management services to individuals, high net worth individuals, trusts, estates, businesses, and
retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. ARG's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Wealth Management Services
ARG offers wealth management services which include investment management, financial planning and/or other
advisory services to individuals, high net worth individuals, trusts, estates, and businesses (each referred to as a
“Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. ARG '’s fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
ARG provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management and related advisory
services. ARG works closely with each Client to identify their investment goals and objectives as well as risk
tolerance and financial situation in order to create a portfolio strategy. ARG will then construct an investment
portfolio, while utilizing third-party money managers, consisting primarily of exchange-traded funds (“ETFs”) and
mutual funds. The Advisor may also utilize, individual stocks, individual bonds, limited partnerships, and/or other
types in investments, as appropriate, to meet the needs of the Client. The Advisor may retain certain types of
investments based on a Client’s legacy investments based on portfolio fit and/or tax considerations.
ARG ’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate positions
that have been held for less than one year to meet the objectives of the Client or due to market conditions. ARG will
construct, implement and monitor the portfolio to ensure it meets the goals, objectives, circumstances, and risk
tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types
of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
ARG evaluates and selects investments for inclusion in Client portfolios only after applying its internal due diligence
process. ARG may recommend, on occasion, redistributing investment allocations to diversify the portfolio. ARG
may recommend specific positions to increase sector or asset class weightings. The Advisor may recommend
employing cash positions as a possible hedge against market movement. ARG may recommend selling positions
for reasons that include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure
to a specific security or class of securities, overvaluation or overweighting of the position[s] in the portfolio, change
in risk tolerance of the Client, generating cash to meet Client needs, or any risk deemed unacceptable for the
Client’s risk tolerance.
At no time will ARG accept or maintain custody of a Client’s funds or securities, except for the limited authority as
outlined in Item 15 – Custody. All Client assets will be managed within the designated account[s] at the Custodian,
pursuant to the terms of the advisory agreement. Please see Item 12 – Brokerage Practices.
AE Wealth Management: Turnkey Asset Management - To help
with investment, administrative and operational
functions, the Advisor has formed arrangements with AE Wealth Management, LLC (“AEWM”), a registered
investment advisor that provides a “turnkey asset management platform” (herein “Independent Manager”). AE
Wealth Management, LLC provides sub-advisor, back-office and operational services to assist the Advisor with the
management of Client accounts. The Advisor recommends to the Client to use of AE Wealth Management, LLC to
help manage all or a portion of the assets of Account[s], based on the Client’s needs and objectives, pursuant to an
advisory agreement.
AE Wealth Management, LLC provide ARG with investment management and “back-office” (i.e. administrative and
operational services) functions that include but are not limited to technology platforms to support data reconciliation,
performance reporting, fee calculation and billing, research, client database maintenance, quarterly performance
evaluations, models, trading platforms, and other functions related to the administrative tasks of managing client
accounts. The Client will be provided with the Independent Manager's Form ADV Part 2A - Disclosure Brochure (or
a brochure that makes the appropriate disclosures).
The qualified custodian maintain physical custody of all funds and securities of the account, and you retain all rights
of ownership (e.g., right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction
confirmations) of the account. See Item 12 – Brokerage Practices and Item 15 – Custody for more information.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
C. Client Account Management
Prior to engaging ARG to provide wealth management services, each Client is required to enter into an agreement
with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the Client. These
services may include:
● Establishing an Investment Strategy – ARG, in connection with the Client, will develop a strategy that seeks
to achieve the Client’s goals and objectives.
● Asset Allocation – ARG will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
● Portfolio Construction – ARG will develop a portfolio for the Client that is intended to meet the stated goals
and objectives of the Client.
● Investment Management and Supervision – ARG will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
ARG includes securities transaction, custody fees, administrative fees, wire fees and Independent Manager fees
(“Covered Costs”) together with its wealth management fees. Including these fees into a single asset-based fee is
considered a “Wrap Fee Program”. The Advisor customizes its investment management services for its Clients.
The Advisor sponsors the Tounjian Advisory Partners LLC Wrap Fee Program solely as a supplemental disclosure
regarding the combination of fees. Depending on the level of trading required for the Client’s account[s] in a
particular year, the Client may pay more or less in total fees than if the Client paid its own Covered Costs. Please
see Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
E. Assets Under Management
ARG is a newly established advisor. Assets under management shall be reported with the Advisor’s next filing of
this Disclosure Brochure. Clients may request more current information at any time by contacting the Advisor.