Interest Financial, LLC (the “Firm”) is a Florida limited liability company formed in October 2017.
The Firm is wholly-owned by Interest Investments, Inc., a Delaware corporation (“Interest Investments”). Grifin LLC, a Florida limited liability company (“Grifin”), also wholly-owned by Interest Investments, operates a mobile application and website (referred to in this brochure as the “Grifin Platform”) that provides only a tool designed to aid you in automatic purchases of securities. We provide our investment advisory services to you solely through the Grifin Platform.
Services Our program is designed to make investing in securities easier and more accessible to individuals. We do this by assisting you in purchasing fractional shares of the publicly-traded companies where you typically shop, as well as putting aside cash in your brokerage account if you opt-in to do so. This brochure provides a brief overview of our services. Users are encouraged to review Help Center articles on our website for additional details.
To use the Grifin Platform, you need to complete a risk profile to determine your risk tolerance.
We use this information to assign you to a risk profile of Conservative, Moderate, or Aggressive.
We categorize the securities that are available for purchase in the program as being Conservative, Moderate, or Aggressive using a risk rating methodology that considers asset volatility, beta, and market capitalization. Volatility is a statistical measure of the dispersion of returns for a given security or market index. Beta is a concept that measures the expected move in a stock relative to movements in the overall market. Market capitalization refers to the total dollar market value of a company’s outstanding shares of stock. On a quarterly basis, we review these factors and update the risk ratings.
The securities available are a limited universe of publicly-traded stocks, as defined by the Broker, which is subject to change. The platform provides access to a subset of this stock universe. All users have access to the same universe of securities. We will provide an alert if you attempt to purchase a security that does not fit your risk profile; however, you can approve that security. In that case, all future transactions involving that security are allowed. You can opt out of purchasing a security at any time. Other than providing these alerts, we do not tailor our services to your individual financial circumstances. The accuracy of your risk profile selection will affect the alert functionality of the Grifin Platform. If your risk profile changes, you need to update your risk profile in the Grifin Platform on the Profile tab promptly. If you choose to make an investment in a security that is outside of your risk profile, the investment may not be suitable based on your risk tolerance.
We have established a relationship with Alpaca Securities LLC (“Alpaca”), an SEC-registered broker-dealer and FINRA member (the “Broker”). You must open a brokerage account with the Interest Financial, LLCPage | 4 Broker and provide discretionary trading authority over that account to us. The Broker will provide custody, clearing, and settlement services for your account. All account opening functionalities, including identity verification and approval, are handled digitally by Broker. The Broker provides all brokerage services to you; therefore, you must agree to the terms of the Broker’s “Customer Account Agreement” to establish an account with Broker. Only individuals will be permitted to establish accounts with the Broker, which shall be in their own name; accounts for legal entities are not supported in the Grifin Platform at this time. You will be required to complete all applicable Broker forms and agreements, including a limited power of attorney, which authorizes us to place trades on your behalf and authorizes the Broker to deduct our fees from your accounts pursuant to your agreements with us. The Broker reserves the right to reject any account application for any reason whatsoever.
The Broker has the sole discretion to determine the universe of available securities, and to add or remove any security from the universe at any time. The Firm provides access to a subset of this stock universe. If a security is removed from the universe, the Broker will limit transactions in that particular security to the liquidation of positions only.
You will need to securely link your bank account to the Grifin Platform, and also elect which debit cards and credit cards to link. For security reasons, you will periodically be required to reauthorize the connection of your bank account and credit or debit card connection. All purchase transactions that you make using the linked debit cards and credit cards (referred to as “purchase transactions'' throughout this brochure), will be monitored and analyzed by the Grifin Platform using proprietary algorithms. Each time you make a purchase transaction, your designated stock purchase amount, which is set at one dollar ($1.00) by default, will be debited from your bank account and transferred to your brokerage account. The designated stock purchase amount is set by the user and can range from $1 to $99. Your bank account will be debited once a week, on the day you designate (Monday through Friday). You can opt out of purchasing stock for the week by disabling the purchase before 3:30 pm ET on the business day prior to your designated debit day. Automatic debits for purchase transactions will be combined into one weekly debit. We attempt to help you prevent overdrafts by checking your bank balance to see if you have at least 150% of the accumulated debits and a bank account balance of at least $5.00. If this balance is not available, we will not be able to process the withdrawal. More detailed information about the program is available in the Advisory Agreement and on our website. We encourage you to read the Advisory Agreement and review the Frequently Asked Questions on our website carefully to understand how the Program works and your obligations with regard to your bank account and debit/credit card accounts.
By initiating or directing a withdrawal or a deposit, you authorize your bank to facilitate the use of the Automated Clearing House (“ACH”) payment system for the transfer of money to or from the Broker. You are responsible for any fees, charges, or expenses imposed by your bank in connection with any deposit or transfer of money to or from your brokerage account. You will Interest Financial, LLCPage | 5 further be responsible for all fees associated with failed ACH transfers. Although we have measures in place to avoid overdrafts, we cannot control the timing of your other transactions against your

account. It is your responsibility to make sure that sufficient funds are available in your account to support your participation in this program. When you make a purchase transaction at a publicly-traded company, this signals an instruction to us to purchase, using money debited from your bank account, your designated stock purchase amount’s worth of a share of that publicly-traded company’s stock. When you make a purchase transaction at a private company, you are instructing us to deposit your designated stock purchase amount in cash in your brokerage account, if you opt in to do that. Note that the cash feature is disabled by default at account setup. If you wish to use this feature, you will need to turn on the functionality in the app. (Please see important disclosures about our fees and how they are affected by the cash balance in your brokerage account.) You have the ability to place restrictions on the securities that are purchased or the amounts of cash deposited in your brokerage account by using the Grifin Platform to opt out of certain transactions or opt-in to cash deposits.
We aggregate the amounts that we receive from your bank account and use those funds to purchase shares of the publicly-traded companies at which you’ve shopped, or deposit cash in your brokerage account. The timing of the purchases of securities is at our discretion, using the proprietary algorithm of the Grifin Platform. We then distribute the fractional shares of the publicly-traded companies to your brokerage account. We pay all brokerage and transaction costs for the stock purchase.
The Grifin Platform includes functionality for a system-wide circuit breaker which will cause the algorithm to be halted in certain cases, such as technology malfunction, unauthorized access, or presumed fraud. As a result, there may be interruptions to the Grifin Platform. Additionally, the Grifin Platform utilizes multiple third-party resources and APIs. Therefore, the functionality of the Grifin Platform is dependent on the operation of those services.
By using the Grifin Platform, you authorize and direct us to place all trades in your account through the Broker. We do not accept directed brokerage arrangements. Consequently, we maintain all client accounts and execute all securities transactions without separate commission costs or other fees. In seeking best execution, the determinative factor is not just cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range of the Broker’s services. The appointment of a registered broker-dealer as the sole Broker for your accounts may result in less favorable executions than may be available through the use of a different broker-dealer. We do not receive research or other products or services from a broker-dealer or third-party in connection with client securities transactions (“soft dollar benefits”). We do not receive client referrals from the Broker.
Interest Financial, LLCPage | 6 Note that trades do not occur in real-time when purchase transactions are madet. We place orders on an individual basis once funds are received. Alpaca executes trades upon receipt of the Client’s order. Despite this, there may, depending on the liquidity and demand in the market, be a material change in the market price of the security being bought or sold.
We do not maintain custody of client assets. Client assets are maintained in an account with the Broker, a qualified custodian.
Any information provided by the Grifin Platform, within our marketing materials, or by Support is for informational and general educational purposes only and is not investment or financial advice. Any graphs, charts, and other visual aids that are provided are for informational purposes only, not to be used to make investment decisions.
Certain hypothetical scenarios that are described in the Grifin Platform or in our marketing materials are for illustrative purposes only and the securities described are not actual securities held by client accounts. The inclusion of such scenarios is not intended as a recommendation to purchase or sell any security and performance of these scenarios does not indicate actual results.
Our program only offers publicly-traded securities. We do not provide comprehensive financial planning services and the investment advisory services provided through the Grifin Platform are not a complete investment program. We encourage you to consider additional asset classes, strategies and investments to supplement your overall investment plan. You should not use the Grifin Platform as the sole component of your investment program. Trades do not occur in real time and the timing is at our discretion. We do not recommend specific securities, and we do not monitor the securities in your account or rebalance your portfolio to any predetermined allocation. Trading instructions are based solely upon your purchase transactions and your instructions given through the Grifin Platform. This program allows you to purchase securities in dollar amounts rather than share quantities. Trading in fractional shares has unique risks and limitations that you should understand prior to participation in the Grifin Platform. Fees and Compensation Our Program is a wrap fee program, which means you pay one fee that covers our advisory fee and certain Broker fees, including trading activity fees for the purchase and sale of securities.
However, the Broker imposes other service fees for actions such as overdrafts, transfers, or copies of documents. See our website for a complete list of theBroker’s fees. As our compensation for making this program available, we charge an asset-based fee which is calculated on the amount of cash held in your brokerage account on a monthly basis.The rate used to calculate the fee is equal to a percentage of the current prevailing interest rate used by the Broker for cash accounts, which changes over time.You should be aware that the more cash you hold in your brokerage account, the higher your program fee will be. Clients who hold Interest Financial, LLCPage | 7 no cash in their brokerage account pay no program fee.At our sole discretion, we can offer fee waivers or discounts due to special promotions or based on individual client circumstances.
Although we believe our fees are competitive, lower fees for comparable services may be available from other investment advisers.
Neither the Firm nor its supervised persons accept compensation for the sale of securities or other investment products.