Overview
The Firm
The firm was formed in 2002 to provide asset management and brokerage services through LPL Financial LLC (LPL). In
2016, Treiberg Wealth Management Inc. became an unaffiliated and independent investment advisor registered in
Arizona to directly offer asset management services while continuing to use LPL as the qualified custodian and
broker/dealer. In 2019, the firm converted to an SEC registered investment advisor.
Firm Management
Michael Treiberg is the sole owner and Chief Compliance Officer of Treiberg Wealth Management, Inc. He has also
been an LPL branch manager since 2001. Mr. Treiberg has a Bachelor of Arts degree from California Lutheran University
and the following professional designation: Certified Financial PlannerTM (CFP®), Chartered Financial Consultant (ChFC),
Chartered Life Underwriter (CLU), Retirement Income Certified Professional (RICP), and Accredited Investment Fiduciary
(AIF).
Asset Management
Investment advisor representatives of Treiberg Wealth Management primarily provide discretionary fee-based asset
management services to individual clients and high-net worth individuals as well as small businesses. More specifically, they
provide advice on the purchase and sale of various types of investments, such as mutual funds, exchange-traded funds
(“ETFs”), variable annuity subaccounts, real estate investment trusts (“REITs”), equities, and fixed income securities. The
advice is tailored to the individual needs of each client based on their investment objective in order to help assist them
to meet their financial goals. Accounts are reviewed on a regular basis and rebalanced as necessary according to each
client’s investment profile. Clients may not impose restrictions on investing in certain securities or types of securities.
Wrap Fee Program
A wrap fee program is a comprehensive advisory account with a single fee that covers a bundle of services; such as,
portfolio management, advice, and investment research as well as brokerage transactions. The fee is not based directly
upon advisory services or the execution of transactions. Treiberg Wealth Management offers a wrap fee program –
Please see Appendix 1 for additional information.
Strategic Wealth Management (SWM I and SWM II)
Strategic Wealth Management is the name of the custodial account offered through LPL to support investment advisory
services provided by Treiberg Wealth Management. Investment Advisors Representatives can offer SWM I or SWM II.
The accounts offer the same investment choices and are managed in the same manner, but the fee structure is different.
For SWM I, clients are charged transaction fees in addition to the advisory fee whereas for SWM II, the transactions fees
are absorbed as part of the advisory fee. The advisory fee for SWM II accounts may be higher than SWM I to account for
the transaction fees. Depending on the anticipated level of trading and account size, investment advisor representatives
of Treiberg Wealth Management will work with each client to determine the most cost-effective fee structure. More
specific account information and acknowledgements are further detailed in the account opening documents.
There is generally no minimum account value required to open a SWM I or II account.
Financial Planning Services
Treiberg Wealth Management through its investment advisor representatives generally provides financial planning as
part of a comprehensive asset management engagement. However, financial planning is available separately for a
separate fee. The type of plan can vary
greatly depending on the scope and complexity of a particular individual’s
financial situation but may include:
Retirement Insurance needs Wealth Accumulation
College / Education Final Expenses Tax Planning
Major Purchase Estate Planning Investment Planning
Divorce Inheritance Planning Cash Flow / Budget Planning
Hourly Consulting Services
Treiberg Wealth Management offers consulting services on an hourly basis. Hourly consulting and financial planning
offer similar services but differ in depth and scope. Financial planning is generally more comprehensive and takes
into account a client’s entire financial situation whereas hourly consulting tends to be more focused on a particular
financial objective or need. The hourly consulting engagement terminates upon final consultation with the client.
Conflicts of Interest
Investment advisor representatives must fully disclose all material facts concerning any conflict and should avoid
even the appearance of a conflict of interest and abide by honest and ethical business practices.
• The recommendation that a client purchase a commission product from an investment advisor representative
in their separate capacity as a registered representative of LPL or as an agent of an insurance company
presents a conflict of interest, as the receipt of commissions provides an incentive that may not be in a
client’s best interests.
• Investment advisor representatives must not induce trading in a client's account that is excessive in size or
frequency in view of the financial resources and character of the account. Investment advisor
representatives must make recommendations with reasonable grounds to believe that they are
appropriate based on the information furnished by the client.
• Investment advisor representatives may not borrow money or securities from or lend money or securities to
a client.
• Investment advisor representatives must not place an order for the purchase or sale of a security if the
security is not registered, or the security or transaction is not exempt from registration in the specific state.
• Product sponsors may pay for or reimburse Treiberg Wealth Management for the costs associated with
education or training events.
• The code of ethics permits employees and investment advisor representatives or related persons to invest
for their own personal accounts in the same or different securities that an investment advisor representative
may purchase for clients in program accounts.
In offering financial planning, a conflict exists between the interests of the investment advisor and the interests of the
client. The client is under no obligation to act upon the investment advisor's recommendation, and, if the client elects
to act on any of the recommendations, the client is under no obligation to affect the transaction through the
investment advisor.
Such conflicts and risk of misconduct are mitigated by an investment advisor representative’s fiduciary duty to act in the
best interests of its clients. The firm’s Chief Compliance Officer, Michael Treiberg, is available to address any questions
regarding conflicts of interest.
Other Considerations
Neither the firm nor any investment advisor representative are registered or have an application pending to register as
a futures commission merchant, commodity pool operator, a commodity trading advisor, or a representative of the
foregoing.
As of December 31, 2022, the firm has $194,438,856 of discretionary assets and $0.00 non-discretionary assets under
management.