FIRM DESCRIPTION
Cross Border Wealth, LLC (hereinafter referred to as “CBW”, “we”, “us”, or “our firm”) is a Delaware
limited liability company with its principal office located in New York, NY and has been in business as
a registered investment adviser since 2017. The principal owners of the firm are Andoni Yturralde
and Fabrice Mercier.
As a registered investment adviser, we are a fiduciary to you, our client, meaning we have a
fundamental obligation to act and provide investment advice that is in your best interest. Should any
material conflicts of interest exist that might affect the impartiality of our investment advice, they
will be disclosed to you in this Brochure. We urge you to review this Brochure carefully and consider
our qualifications, business practices and the nature of our advisory services before becoming our
client.
As of December 2023, CBW manages $100,048,068 of client assets on a non- discretionary basis.
We do not manage any client assets on a discretionary basis.
ADVISORY PROGRAMS
This Brochure describes the advisory services we offer to our clients. CBW enters into formal written
agreements with our clients setting forth the terms and conditions under which we will provide our
advisory services (the “Investment Advisory Agreement”). The Investment Advisory Agreement sets
forth the scope of the services to be provided and the compensation we receive from the client for
such services.
Our advisory services are offered through certain individuals who have registered with CBW as its
investment adviser representatives (“advisors”). Clients should refer to such advisor’s Form ADV
Part 2B (the “Brochure Supplement”) for more information about their qualifications.
During our initial meeting or conversations, our advisory services will be explained to the client and
tailored to their needs based on their individual investment objectives, risk tolerance, and cash or
income needs. At this time and, at any time afterward, clients may impose restrictions on investing
in certain types of securities. Although CBW seeks to accommodate any reasonable investment
restrictions or guidelines set by our clients, we may decline to accommodate certain investment
restrictions that are incompatible with our firms’ investment philosophy or that may have an
adverse effect on our ability to manage your account. Clients should promptly notify CBW if there
are ever any significant changes to their financial situation, goals, objectives or needs so we can
review our previous recommendations and make any necessary adjustments.
Our advisors may offer all or any combination of the advisory services described below to our clients:
Investment Advisory Services. We provide non-discretionary portfolio management services where
we provide advice and
recommendations to the client to assist them in making investment decisions
to meet their investment goals and objectives. We will first consult with the client before placing any
specific order or obtain specific authorization from the client for each specific transaction. We will
monitor the client’s account on an ongoing basis and conduct periodic portfolio reviews with the client
to discuss their investment needs, goals, and objectives.
Client accounts will primarily be invested in exchange traded funds (ETFs). Other types of securities
including, but not limited to are: mutual funds, individuals equities, individual bonds, options and
structured products. Our advice is generally limited to these types of investments, but we reserve the
right to advise or not advise our clients on certain investments should we deem it appropriate based
on their particular circumstances. We may hold all or a portion of Client’s account in cash. Please see
the section titled “Methods of Analysis, Investment Strategies, and Risk of Loss” for further details.
For clients subscribed to our portfolio management services, we also provide financial planning
services where we will work with clients to review their current financial position, stated goals and
objectives and make recommendations on how clients can manage their financial resources based on
an analysis of their individual needs. Recommendations may be in the form of a written financial plan or
a verbal consultation. The client is under no obligation to act upon our recommendations.
Pension Consulting Services. We provide complete pension advisory services where we will assist clients
with their plan conversions and guide them through all available options and investment opportunities.
The services take into account information collected from the client such as financial status, investment
objectives, among other data. We will review the plan features, investments, services and fees in the
client’s current pension plan and if deemed to be in the client’s best interest, we may recommend that
the client move their assets to an individual retirement account or another pension plan provider. As
part of these Pension Consulting services, we do not manage or exercise investment discretion or
trading authority over these client portfolios. If a client would like to have our firm manage their
portfolio, they may choose to engage us for our Portfolio Management service.
Wrap Fee Programs. CBW does not participate in any wrap fee programs.
Important Note: It is the client’s responsibility to ensure that CBW is promptly notified if there are ever
any significant changes to their financial situation, goals, objectives or needs so we can review our
previous recommendations and make any necessary adjustments.