Describe your advisory firm, including how long you have been in business. Identify your
principal owner(s).
Guardian Wealth Management, Inc. was founded in 2010. Currently, Guardian has three wealth managers
working directly with clients and client accounts; and a client service manager who works with our clients on
servicing issues but who provides no investment advice or management.
Joshua R. Kirby is primary owner of Guardian Wealth Management, Inc. and is the President and Chief
Executive Officer of the firm. Mr. Kirby is a graduate of the University of Illinois. Mr. Kirby has recently joined
the financial services industry. Mr. Kirby purchased Guardian Wealth Management from its founder, Ron
Kirby. Mr. Kirby has no disciplinary events or history to report.
Julie A. Evans is an Executive Wealth Manager with Guardian Wealth Management, Inc. Ms. Evans studied
at Illinois Central College. Ms. Evans has been in the financial services industry since 2000. From 2000 until
2010, Ms. Evans was a registered representative with Investment Planners, Inc. From 2007 until 2010, Ms.
Evans was a wealth manager with IPI Wealth Management, Inc.
In addition to Guardian, Ms. Evans maintains a registration as a Registered Representative with Purshe
Kaplan Sterling Investments, a FINRA registered broker/dealer. When acting as a Registered Representative,
Ms. Evans is compensated through securities commissions derived from those transactions. Ms. Evans has
no disciplinary events or history to report.
Describe the types of advisory services you offer. If you hold yourself out as specializing in a
particular type of advisory service, such as financial planning, quantitative analysis, or market
timing, explain the nature of that service in greater detail. If you provide investment advice
only with respect to limited types of investments, explain the type of investment advice you
offer, and disclose that your advice is limited to those types of investments.
Guardian Wealth Management, Inc. offers two different types of advisory services.
First, Guardian offers Investment Advisory Services. Investment Advisory Services are where Guardian
manages and supervises the investment, allocation, and monitors the performance of securities held in the
client's account in exchange for the payment of a fee. The relationship is ongoing until terminated by either
party. All clients are eligible to select Investment Advisory Services if they feel it meets their needs. The
amount of time spent on each client will vary based on the complexity of the client's financial situation. The
larger and more diversified the client's account, the more time required to monitor the account.
The second is Investment Planning Services. Investment Planning Services are where Guardian provides an
investment plan to the client for his/her own implementation for a fixed payment. The relationship is not
ongoing and is limited to the production of a plan for a fee. All clients are eligible to select Investment
Planning Services if they feel it meets their needs. The number of hours spent preparing the client's
investment plan will vary based on the complexity of the client's financial situation. A client opting for
Investment Planning
Services will be given an estimate of how many hours will be necessary to gather the
necessary information and to prepare an investment plan before agreeing to enter into an Investment
Planning Services Agreement.
All of the investment management services are designed to the individual Investment Policy Statement (IPS).
The IPS is designed after completing a personal Investment Questionnaire, which covers such topics as time
horizon, risk tolerance and other personalized information. The IPS is used to provide a means for Guardian
to manage the account within the standards established for the account. The IPS is reviewed annually with
clients as a means to evaluate if any changes have occurred that would perhaps lead to an investment
modification.
Other Non Advisory Services
Guardian also attempts to evaluate the investments with respect to each client in the areas of income taxes.
This normally includes the clients need for annual income, ordinary income treatment and capital gain
income. We do not provide tax counseling, we do attempt to assist in coordinating the investments with the
personal income tax situation for each client when possible in conjunction with the clients accountant.
Lastly, Guardian also assists clients in the area of estate planning. While Guardian does not provide legal
counseling in this area, we do encourage, work with and many times assist in coordination of estate planning
for clients. The estate planning many times has an impact on the titling of investments which are managed by
Guardian. The firm does not receive any compensation for any assistance in this area from clients or
attorney's fees.
Explain whether (and, if so, how) you tailor your advisory services to the individual needs of
clients. Explain whether clients may impose restrictions on investing in certain securities or
types of securities.
In either type of advisory service arrangement, Guardian will collect information related to the client's
objectives, goals, family situation, risk tolerance, and net worth. In the case of Investment Advisory Services,
the information gathered will be used to establish an Investment Policy Statement (IPS) which guides the
client's investments and allocation going forward. Should the client's situation change, the client needs to
update Guardian on those changes so that the IPS can be updated and any necessary investment alterations
can be recommended.
If you participate in wrap fee programs by providing portfolio management services, (1)
describe the differences, if any, between how you manage wrap fee accounts and how you
manage other accounts, and (2) explain that you receive a portion of the wrap fee for your
services.
Guardian does not participate in wrap fee programs.
If you manage client assets, disclose the amount of client assets you manage on a discretionary
basis and the amount of client assets you manage on a non-discretionary basis. Disclose the
date "as of" which you calculated the amounts.
As of February 12, 2024, the firm has assets under management of Discretionary: $ 142,217,892 and Non-
Discretionary: $58,872,973.