other names
  • KEY FINANCIAL, INC.

Adviser Profile

As of Date 03/23/2026
Registration SEC, Approved, 05/05/2016
Other registrations (9)
ADV Location WEST CHESTER, PA, United States
Contact Info 610 xxxxxxx
Websites
AUM* 2,839,149,609 31%
of that, discretionary 2,548,454,796 35%
Number of Employees 36 24%
of those in investment advisory functions 10
Private Fund GAV* 0
Avg Account Size 638,298 30%
% High Net Worth 48.18% 15%
SMA’s Yes
Private Funds 0

Adviser Type

- Large advisory firm

Client Types

- Individuals (other than high net worth individuals)
- High net worth individuals
- Pension and profit sharing plans
- State or municipal government entities
- Corporations or other businesses not listed above

Advisory Activities

- Financial planning services
- Portfolio management for individuals and/or small businesses
- Educational seminars/workshops

Compensation Arrangments

- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Commissions

Reported AUM

3B 2B 2B 1B 1B 728M 364M
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Discretionary
Non-discretionary

Private Funds

No private funds

Employees

Top Holdings

Stock Ticker Stock Name $ Position % Position $ Change # Change
Stck Ticker037833100 Stock NameAPPLE INC $ Position$26,209,376 % Position5.00% $ Change48104.00% # Change51536.00%
Stck Ticker97717W794 Stock NameWISDOMTREE TR $ Position$21,846,410 % Position4.00% $ Change4.00% # Change0.00%
Stck Ticker97717W844 Stock NameWISDOMTREE TR $ Position$18,684,544 % Position3.00% $ Change0.00% # Change2.00%
Stck Ticker97717W562 Stock NameWISDOMTREE TR $ Position$16,720,260 % Position3.00% $ Change3.00% # Change1.00%
Stck Ticker78464A300 Stock NameSPDR SERIES TRUST $ Position$17,301,869 % Position3.00% $ Change181033.00% # Change174123.00%
Stck Ticker46429B267 Stock NameISHARES TR $ Position$17,716,990 % Position3.00% $ Change9.00% # Change10.00%
Stck Ticker594918104 Stock NameMICROSOFT CORP $ Position$10,613,144 % Position2.00% $ Change-21.00% # Change3.00%
Stck Ticker464288885 Stock NameISHARES TR $ Position$10,021,073 % Position2.00% $ Change10.00% # Change13.00%
Stck Ticker97717W307 Stock NameWISDOMTREE TR $ Position$8,534,350 % Position2.00% $ Change2.00% # Change1.00%
Stck Ticker78464A508 Stock NameSPDR SERIES TRUST $ Position$8,599,651 % Position2.00% $ Change2.00% # Change2.00%

Brochure Summary