Pursuant to SEC Rule 204-3 promulgated under the Investment Advisers Act of 1940, as amended (“Advisers Act”), Avantax Planning Partners, Inc. presents this Form ADV Part 2A Disclosure Brochure (“Brochure”), which provides the required Form ADV Part 2A disclosures. Our Assets Under Management As of December 31, 2022, APP managed $5,445,287,605 of Client assets on a discretionary basis (11,562 accounts) and $11,200,862 of Client assets on a non-discretionary basis (8 accounts) for a total of $5,456,488,468 in assets under management and 11,570 accounts in its various advisory programs. Our Firm Avantax Planning Partners, Inc., also doing business as Avantax Planning PartnersSM and Avantax Retirement Plan Services (“us”, “we”, “our”), is an independent investment adviser registered with the SEC under the Advisers Act. As a fiduciary under the Advisers Act, we owe a duty to act in the best interests of our clients (“Client”, “you”, “your”) and must disclose any conflicts that might limit or prevent us from meeting that duty. Avantax Planning PartnersSM, a professional corporation established under the laws of Iowa, is a wholly-owned subsidiary of Avantax WM Holdings, Inc., and an indirect subsidiary of Avantax, Inc., a publicly traded company (Nasdaq: AVTA). Our common-control financial institution affiliates include: Avantax Investment ServicesSM, a SEC-registered broker-dealer, and Member FINRA and SIPC (“AIS”), Avantax Advisory Services, Inc., a SEC-registered investment adviser (“AAS”), and Avantax Insurance Services, LLC. & Avantax Insurance Agency, LLC., licensed insurance agencies (collectively, the “Avantax Wealth Management Entities”). Avantax Planning PartnersSM collaborates with independent, nonaffiliated certified public accounting firms (“CPA firms”) and their accounting professionals (“CPAs”) to help make personal financial planning and tax-smart investing an essential part of their firm’s bundle of service offerings and help provide their clients with a more holistic wealth management experience. We provide investment advisory services to individuals, families, trusts & estates, business entities, and charitable organizations, among others, and our consultative approach involves combining asset management, retirement planning, insurance planning, and estate planning with tax planning. Our Financial Professionals Most of our client relationships originate from referrals made to us by those CPAs with whom we collaborate. Many of those CPAs also register with us as investment advisor representatives (“IAR”) and execute an agreement with us whereby they earn a share of the asset-based management fee generated from the services provided to clients. Certain of our employees, known as financial planning consultants (“FPCs”), work with CPA firms and IARs by serving as your primary advisor and helping to provide services specific to your wealth management needs. FPCs are generally individuals with financial services experience who prefer a more consultative and collaborative approach to the delivery of investment advisory services versus a more sales-driven or transactional approach. FPCs are assigned to one or more CPA firms, typically by geographical region, and help them and their IARs with delivering services in their respective regions. We have FPCs located in Dubuque as well as in several other branch locations throughout the Midwest, Northern Plains, and the Southeast. We continue to add resources in the areas of technology, portfolio reviews, proposals, and client onboarding to help support the IARs and FPCs (collectively, “Advisory Representatives”). Other employees working behind the scenes help to support our Advisory Representatives in delivering our services and advice to you. Internal analysts help assemble, review, and monitor the individual components of client investment portfolios. Financial planners design investment proposals and financial plans, especially for those clients with unique needs. And traders perform all transaction activity for our clients’ advisory accounts as a centralized trading desk. Our Advisory Representatives, together with our internal analysts, financial planners, and traders (collectively, “Financial Professionals”), make up your wealth management team. We have established our Investment Advisory Committee (“IAC” or “Committee”), a centralized decision-making body that serves to standardize the implementation of our investment processes and philosophy in order to help better ensure that we are delivering our services with the same standard of care across all our clients - no matter the Advisory Representative acting on our behalf. The Committee is headed by our Chief Investment Officer, and while the official Committee members consists of individuals with substantial industry experience as well as highly technical and professional qualifications, all Financial Professionals across our firm are encouraged to participate in IAC meetings and offer their own perspectives. The 2 Committee is primarily responsible for monitoring the current state of the economy and markets, researching and selecting the various investments and investment strategies for our portfolio models, and analyzing the performance of our models. You can find additional details concerning your licensed Financial Professionals in their respective Brochure Supplement(s). Please see the section Summary of Material Changes of this Brochure for instructions on how to request copies of Brochure Supplements. Our Investment Advisory Services Managed Accounts Through execution of the Discretionary Asset Management Agreement (“DAMA”), you appoint us to provide discretionary management of your assets according to your objectives. Client assets are custodied in brokerage accounts that we open on your behalf at broker-dealers offering custody platforms to independent advisors such as our firm. You also execute separate written agreements with your applicable custodian. We carefully tailor your portfolio according to your personal needs and unique circumstances. Our Advisory Representatives first assess your personal situation, financial goals, risk tolerances, liquidity needs, tax impact, and time horizon by way of an information-gathering process, review of your current portfolio, and approved collaboration with your CPA and other professional advisor(s), with the goal of finding an asset allocation structure that is most suitable to you. Our objective is to optimize your portfolio’s performance and diversification, while at the same time reducing your overall risk exposure and tax liability. We do not guarantee that you’ll achieve your particular objectives, but we do preach that you can benefit by planning for the long term and by not chasing short-term profits. Portfolios may have some customization designed specifically for you, including individual stocks, bonds and/or other securities. The balance of stock and bond exposure for each client portfolio will depend on your instructions included in your Investment Policy Statement (“IPS”). Portfolio construction can also take into consideration investments that you hold outside of our firm (for example, your family business). You may place restrictions on certain securities or the types of securities that we utilize for your portfolio. Your instructions are recorded in your IPS. Each IPS is reviewed and updated with you based on an agreed upon schedule. Once your IPS has been prepared and your portfolio constructed, we utilize the discretionary authority you grant to us to manage your assets. We utilize equity and income models that contain recommended allocations to various styles and categories of securities. The Committee may recommend strategic adjustments to style allocations based on changing market conditions. In addition, the Committee monitors and adjusts investment vehicles that represent each style based on style weighting changes or relative performance to peers. Internal analysts then regularly monitor these investments to verify that they continue to meet the performance criteria set forth by the IAC. We will consider other investments, such as derivatives, callable bonds and certificates of deposit, by request and on a case-by-case basis and may choose not to implement them if we believe they are inconsistent with your IPS, or our overall management style. Rebalancing helps ensure that the allocation determined to be appropriate to your needs continues to be reflected in your account(s). We will establish the frequency of rebalancing for your portfolio. Also, our Advisory Representatives will meet with you as frequently as needed to review and, where appropriate, adjust your allocation and/or IPS. We will review your progress towards your stated goals, including the accuracy of those goals in light of changes to your own personal circumstances as well as to the current economic environment and market outlook. Adjustments will be made to your IPS and/or asset allocation, if appropriate. See Item 13: Review of Accounts for more details. Compass We also offer Compass, an automated investment program through which clients are invested in a range of investment strategies that we have constructed and manage, each consisting of a portfolio of ETFs and a cash allocation. Clients may instruct us to exclude up to three ETFs from their portfolio. Client portfolios are held in a brokerage account opened by clients at Charles Schwab & Co., Inc. (“CS&Co”). We use the Institutional Intelligent Portfolios® platform (“IIP Platform”), offered by Schwab Performance Technologies (“SPT”), a software provider to independent investment advisers and an affiliate of CS&Co., to operate the Program. We are independent of and not owned by, affiliated with, or sponsored or supervised by SPT, CS&Co., or their affiliates (collectively, “Schwab”). We, and not Schwab, are the client’s investment adviser and primary point of contact with respect to Compass. We are solely responsible, and Schwab is not responsible, for determining the appropriateness of Compass for the client, choosing a suitable investment strategy and portfolio for the client’s investment needs and goals, and managing that portfolio on an ongoing

basis. We have contracted with SPT to 3 provide us with the IIP Platform, which consists of technology and related trading and account management services for Compass. The IIP Platform enables us to make Compass available to clients online and includes a system that automates certain key parts of our investment process (the “System”). Based on information the client provides to us, we will recommend a portfolio via the System. The client may then indicate an interest in a portfolio that is one level less or more conservative or aggressive than the recommended portfolio, but we then make the final decision and select a portfolio based on all the information we have about the client. The System also includes an automated investment engine through which we manage the client’s portfolio on an ongoing basis through automatic rebalancing and tax-loss harvesting (if the client is eligible and elects). We charge clients a fee for our services as described below under Item 5: Fees and Compensation. Our fees are not set or supervised by Schwab. Clients do not pay brokerage commissions or any other fees to CS&Co. as part of the Program. Schwab does receive other revenues, including (i) the profit earned by Charles Schwab Bank, a Schwab affiliate, on the allocation to the Schwab Intelligent Portfolios Sweep Program described in the Schwab Intelligent Portfolios Sweep Program Disclosure Statement; (ii) investment advisory and/or administrative service fees (or unitary fees) received by Charles Schwab Investment Management, Inc., a Schwab affiliate, from Schwab ETFs™ Schwab Funds® and Laudus Funds® that we select to buy and hold in the client’s brokerage account; (iii) fees received by Schwab from third-party ETFs that participate in the Schwab ETF OneSource™ program and mutual funds in the Schwab Mutual Fund Marketplace® (including certain Schwab Funds and Laudus Funds) in the client’s brokerage account for services Schwab provides; and (iv) remuneration Schwab may receive from the market centers where it routes ETF trade orders for execution. We do not pay SPT fees for the IIP Platform so long as we maintain $100 million in client assets in accounts at CS&Co. that are not enrolled in Compass. If we do not meet this condition, then we pay SPT an annual licensing fee of 0.10% (10 basis points) on the value of our clients’ assets in Compass. This fee arrangement gives us an incentive to recommend or require that our clients with accounts not enrolled in Compass be maintained with CS&Co. Third-Party Money Managers Some of our clients may also utilize independent third-party money managers (“MM”), made available through the separately managed account (“SMA”) programs offered through CS&Co. In appropriate cases, these MMs offer specialized asset management expertise or services that we utilize to manage all or a portion of the client’s portfolio. Once selected, these MMs are granted discretionary authority for that portion of a client’s assets placed with them, are subject to a fiduciary duty to choose and manage investments prudently for the client, including the development of an appropriate investment strategy, and must buy and sell securities to meet those goals (subject to restrictions imposed by the client). Clients may contract directly with the MM, or through a three-party agreement with both us and the MM. SMA programs allow certain clients to obtain portfolio management services that typically have higher minimum account sizes if the client had engaged the MM off-platform or outside of the program. We have no authority to affect the trading decisions of these MMs once a client decides to participate in these programs, and can only choose whether to engage or terminate the MMs. We may replace MMs on behalf of clients that have given us the discretionary authority to do so. Accounts that have discretionary authority allow us to choose or change any MMs approved for a given platform, without additional approvals from the client. Our internal analysts will evaluate the MMs and investment vehicles to determine whether that MM is suitable for the client, given the appropriate style and allocation. In addition, the IAC performs ongoing due diligence of each individual MM’s performance and management, continuously reviews the client’s account for adherence to objectives outlined with the MM, and will reallocate assets among MMs, if necessary. Each MM maintains a separate disclosure document outlining their investment vehicles, which is provided to clients. Clients should carefully review these disclosure documents for important and specific details including, among other things, fees, experience, investment objectives and risk guidelines, and disclosure of the MMs’ potential conflicts of interest. We do not receive compensation directly or indirectly from these MMs. Our fee is in addition to those of the MM. Fee-Based Planning Only We offer fee-based financial planning only services for those clients that desire to work with us, but opt not to receive discretionary management of their assets through our investment advisory services. Clients opting for this service will execute a written agreement with us for an agreed upon fee rate. Following roughly the same information-gathering process used for our investment advisory services, our Advisory Representatives will generate a comprehensive financial summary of that client’s present financial situation, utilizing a planning software supplied by a third-party vendor, and 4 deliver this financial plan to the client. Once the plan has been delivered, our obligations end and the arrangement terminates - unless the client opts for periodic review of the plan. Wrap Fee Programs We do not participate in wrap fee programs. Our Retirement Plan Services Overview. Through our wealth management division, Avantax Retirement Plan Services (“RPS”), we make our investment advisory services available to employer-sponsored retirement plans, such as 401(k) plans and profit-sharing plans, and other plan services, which may vary by plan client, but primarily include: plan design, recordkeeping, and employee support services. Discretionary Asset Management. We act as the ERISA Section 3(38) fiduciary “investment manager” for plan sponsors, and as an ERISA Section 3(21) to the plan participants. We, in turn, acknowledge our status as a fiduciary and assume such fiduciary duties, responsibilities, and obligations. Plan Participant Services. Our RPS team provides optional education and enrollment assistance to plan participants, including guidance on plan investment options and asset allocation models. Plan Administrator Support Services. RPS offers non-fiduciary administrative and recordkeeping services to our plan sponsors that are ERISA Section 3(16) fiduciaries (i.e., plan administrators) for their respective plans, including: ▪ Conducting plan sponsor executive reviews ▪ Designing the plan ▪ ERISA compliance testing ▪ Preparing IRS and DOL filings ▪ Tracking participant vesting ▪ Monitoring for legislative and regulatory updates ▪ Drafting and updating the plan document ▪ Allocating employer contributions ▪ General plan guidance In addition, RPS may assist plan sponsors by providing other “ministerial” services, such as mailing of notices, mailing of new hire enrollment kits, and other related tasks. Our Additional Services Avantax Investment ServicesSM We offer our clients access to securities, including individual stocks and bonds, mutual funds, variable annuities and alternative investments, held in brokerage and direct-to-fund (“DTF”) accounts with the registered broker-dealer, Avantax Investment ServicesSM (“AIS”), Member FINRA, SIPC. While we are not a broker-dealer, we are under common control ownership with AIS, and several of our Advisory Representatives are also registered as securities representatives of AIS (“AIS RRs”). Through our AIS RRs, you are provided with the option to invest your assets in managed accounts with us and/or non-discretionary accounts with AIS. When AIS RRs meet with you to evaluate your goals, their evaluation will include whether your investment objectives might be better met by investing some (or all) of your assets in an AIS non- discretionary brokerage account. Factors considered might include the anticipated size of your account, your preferred trading strategy (e.g., buy & hold), and the availability of suitable products on the AIS platform, among other factors pertinent to your unique circumstances. Please see Item 10: Other Financial Industry Activities and Affiliates for a more detailed discussion of the potential conflicts posed by our relationship with AIS. Please also see Item 5: Fees and Compensation for more information on the commissions generated from brokerage and DTF accounts. Avantax Advisory ServicesSM We are also under common control ownership with the registered investment adviser, Avantax Advisory ServicesSM (“AAS”). Those internal analysts and financial planners making up your wealth management team have registered as investment adviser representatives of both our firm and AAs. And few of our employee Financial Professionals are currently registered as investment adviser representatives of AAS and offer investment advisory services solely through AAS. 5 Insurance Agencies We offer our clients access to fixed insurance products, including life & health insurance, annuities, disability income insurance, and long-term care insurance, through insurance planning as part of their overall wealth management strategy. We have been appointed as a general agency by a variety of insurance carriers, selected for their high-quality products and services. Several of our Advisory Representatives have obtained their insurance licenses and have been appointed as brokers for some of the same insurance carriers.